The Stacked Income Principle

The principle of a stacked income can be used in about any business, both off-line and on-line.

One point is to not put all your money on one horse.

An other point is to increase your possibilities to increase your income.

The ideal situation would be to earn money from subscription services that put money in your bank account each month; a residual income.

In the next paragraph I will give some examples and a business opportunity that has all of the above.

What is a stacked income?

"Would you like fries with that?"

We've all heard those words before, haven't we?

You've placed your order and you're waiting for the total. 

"Would you like fries with that?"

Over the years those six little words have generated billions of dollars in sales (and profits) for the owners of McDonald's restaurants all over the world.

You're buying a new refrigerator and the salesman is filling out the paperwork. 

"Would you like the extended warranty?"

Those are just two everyday examples of Stacked Income in the offline world.
Click here if you want to learn more about the principle of stacked income. 

You can also apply this in an online business!

The key is to choose a primary business first (if you do not own yourself). Choose a business where you can relate to and have a passion about. This is important because you will need to invest quit a bit of time and effort in it before you can expect some substantial earnings. When your are passionate about something it will be easier to keep going "no matter what". And also the writing of promotional stuff to promote it will be much easier.

You can use this principle in a niche business: say your main business is the selling of heating systems and boilers for homes. You could ad a related shop that is selling bathrooms, you could ad ads for energy suppliers. As for the stacked income that gives residual income you could offer a maintenance subscription for the heating systems and boilers you sell.

My passion is advertising and promoting services and products that are internet related; I am an internet junky. I also love writing and social networking. So I combined these two. For my main business I choose Kooiii witch is the core business of T.E.A.M Firestorm. Kooiii  combines several internet related services that are interesting for most businesses: a social network, a free email provider, e-mail marketing, a search engine and the top product K.A.R.T. advertising. Every business needs advertising, connections and essential services like autoreponders. Some of them like the the recently relaunched email marketing service Rapid Marketer are subscription based which covers the residual income part.

In this line I can easily attach other services that are of interest for internet marketeers and online business like domain and hosting, other forms of advertising, webgraphics, blogging services....The list is endless.

Where should you start?

I have written it in several postings. Online marketing is a people business. You need to build an online presence. Connect with people and try to establish yourself as a trustworthy person that knows where he/she is talking about. If you can achieve that, the rest, making money, will follow. Like in a brick business you need a business plan and some structure or you will be running around like a chicken without a head.