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Vital Webs was co-founded by Ed Stutzman and Todd Raymer and is based out of Cleveland, TN, just north of Chattanooga.
If your business or non-profit organization is not achieving its internet marketing goals or you are just getting started then contact Vital Webs and get on the right track.
He\'s a nut.
For over 20 years, Ed has been delivering significant value for entrepreneurs, non-profits, and businesses by helping to slash costs and increase revenue, while streamlining business processes.
As a Certified Supply Chain Professional, Ed understands the demands placed on organizations in our current climate of economic pressure and stress.
Ed is a wildly creative thinker and energetic advocate for simple, powerful solutions.
His favorite movie is Willy Wonka.
The original version.
Not the new version.
He thinks that new version is just kind of, well... creepy.
But, the original version?
He thinks that one was perfect and has almost every line and song memorized.
For over 20 years, Todd has helped many companies profit from his direct and powerfully effective approach to solving business problems.
As a Certified Project Management Professional Todd applies proven methodologies and communication skills to ensure success.
Todd is a huge Star Trek fan who combines his deep technical background with a knack for solving problems quickly.
Welcome to the Vital Webs Article Zone
- SEO: Internal Links - Are They Really Necessary?
Added: Nov 10th 2010 at 2:46 PM · 882 views · 2 comments · 58 likes · read the article
- SEO: How To Get Links For Your Website
Added: Jul 12th 2010 at 12:00 PM · 3359 views · 19 comments · 88 likes · read the article
- SEO: Link Popularity
Added: Jul 10th 2010 at 9:58 AM · 1339 views · 5 comments · 69 likes · read the article
- SEO: International Link Building For A World Of Traffic
Added: Jul 7th 2010 at 4:08 PM · 927 views · 1 comments · 65 likes · read the article
- Public Service: Pet Peace of Mind
Added: Jul 4th 2010 at 11:26 AM · 1485 views · 4 comments · 82 likes · read the article
- Motivational Video: Will you Fight?
Added: Jul 4th 2010 at 9:21 AM · 997 views · 1 comments · 59 likes · read the article
- Review: IM faceplate
Added: Jul 3rd 2010 at 10:13 PM · 1560 views · 5 comments · 84 likes · read the article
- SEO: The Importance of Link Building
Added: Jul 3rd 2010 at 9:44 PM · 1137 views · 10 comments · 72 likes · read the article
- Internet Marketing: Is there a Secret?
Added: Jul 2nd 2010 at 9:12 AM · 1159 views · 7 comments · 75 likes · read the article
- Advertising: Is Marketing the Same as Advertising?
Added: Jul 1st 2010 at 6:34 PM · 1418 views · 4 comments · 73 likes · read the article
- Internet Marketing: A Perfect Match
Added: Jul 1st 2010 at 1:42 PM · 1001 views · 8 comments · 65 likes · read the article
- VIDEO: Randy Pausch's "Last Lecture" is AWESOME! Will you stop long enough to watch it?
- Enjoy social browsing and get awesome traffic, FREE, with Sweeva...
- VIDEO: You owe it to yourself, your family, and your business to watch this video now from Gary Vee
- VIDEO: Ever seen 40 motivating movies in 2 minutes? You will in this engaging and creative clip.
- VIDEO: Can you overcome limits? This is one of the most beautiful versions of Amazing Grace we've heard.
- VIDEO: Can you spot a Linchpin? Can you tell if some is INDISPENSABLE? Are you INDISPENSABLE?
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Expectation is the brand killer
There's a difference between speed and acceleration. This is hard for novice physics students to grasp. Velocity (speed) is how fast you're going. Acceleration is a measure of how quickly you're getting faster.
Brands today are built on relationships, and relationships of all kinds work solely because of expectation. That thing we're confidently hoping we're going to get from that next encounter.
The shift we're facing is that expectation isn't the speed (the quality, the value, the repeatability of an interaction), it's now become more like the acceleration of it, the change in what we expect.
And so advertisers and fashion houses and singles bars and Hallmark cards are built on promises. The promise of what to expect next.
The challenge: Expectations change. A few good encounters and we begin to hope for (and expect) great encounters. Sooner or later, our expectation for a politician or a motorcycle company or a service we regularly engage in goes up so much it can't be met.
When the economy is racing forward, people are engaged and satisfied. When it slows, when the good news slows down, people are even less satisfied than they were when they had fewer resources.
A common ridiculous expression is, "expect the unexpected." Of course, once you do that, it's not unexpected any more, is it?
Expectation is in the eye of the beholder, but expectation is often enhanced and hyped by the marketer hoping for a quick win. And there lies the self-defeating dead end of something that would serve everyone if it were a persistent positive cycle instead.
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