Deepak Talwar releases book on advertising effectiveness in 2019

Jan 31st 2019 at 10:11 PM

Deepak Talwar, an experienced management consultant with over 30 years of experience in various fields of consulting, marketing has released a book on analysis the effectiveness of advertising in 2019.

Mr. Deepak Talwar is well known and respected in business circles for his acumen and knowledge of public affairs, advocacy and corporate strategy, over the past 3 decades. Mr. Deepak Talwar is the principal and founder of the concern M/s. DTA Consulting. He established the firm in the year 1979 for undertaking various activities in public affairs domain.

The book provides an expansive study on advertising fundamentals and covers different approaches to advertising such as-

· The sociological approach

· The semi logical approach

· The psychological approach

· The psych sociological approach

Deepak Talwar suggests conceptual scheme which includes several models that can be awarded to several schools. The diversity of these models is made necessary to summarize the applications carried out on the question of advertising, the assessment of which its effectiveness is too controversial. These models include cognitive model and emotional model.

Due to the wide choice of advertising media, every enterprise, organization, unions and foundations consider it their duty to tell about their activities.

Moreover, any individual entrepreneur can conduct a successful advertising campaign for his business due to the large variation in prices in various media vehicles. Of course, brands spend millions of dollars on maintaining their good name in the media, but it should be borne in mind that the scope of their activities is several times greater than that of a small business.

There is a simple rule: the more profit a company has, the more money should be spent on advertising its business. As your business grows, you will need to gradually increase your advertising budget.

Deepak Talwar said, “The aim of this book is to help students and marketing professionals who are just starting out their career in advertising sector.”

The book is now available on

The book contains useful information and statistics on the advertising field. It has references from some of the brightest minds in the advertising field.

For more information visit

Media Contact:

Name: Deepak Talwar

Ph: 9354076457


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