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Business Marketing With Social Media

Jul 27th 2010 at 3:51 PM

Business Marketing With Social Media
by Elinor Fowle

A study by the University of Maryland shows that businesses are capitalizing on marketing technology. The rate of technology users doubled to 24% from the previous study year. Five hundred companies participated in the December 2009 phone survey studying social network media use in small business marketing.

Companies are primarily using company pages to participate in the leading business social networking sites. Companies also post status updates, post articles, and monitor customer feedback. Other media uses include maintaining a blog, and posting announcements about their areas of expertise. A major challenge for the companies is the time investment for using these marketing strategies. Nearly half of the businesses surveyed expect social media efforts to reap financial rewards within a year or less.

A business should not launch into Internet marketing or other marketing activities without preparation. Businesses should remember the basics of marketing apply to any marketing. A social marketing plan with objectives should be integrated into the business marketing plan, or created as a standalone plan. Social marketing objectives should be specific, measurable, attainable, realistic, and time-sensitive. Instilling a local vision into objectives will ensure business goals have local impact.

Execute market research to find social network sites that will deliver intended objectives. Review how the sites function, and investigate whether they reach your target market. Review a site's "About Us" page, and consult free online website ranking sites to determine a social marketing site's match to social marketing objectives.

All social websites are not suitable for all business needs. Utilizing a media website that allows members to share content and rate URLs or comments might not be the best site. Unless, perhaps the site also has a local angle that includes the use of zip codes, which allows people in a community to find people and content about a particular city. Social marketing tools that allow members to create communities, communities of interest, local connections, group coupons, or meet offline, can bring the Internet home to a local level of business. Software is on the market to centralize and manage social website participation to lower the burdens of time investment.

Publicity, public relations, direct sales, and customer relationship management are all promotion methods that become part of the Internet marketing strategy. Networks help companies worker smarter, not harder, in achieving small business marketing objectives.

About the Author:

You can use social networks very effectively when planning small business marketing campaigns. Learn more about some of the methods and programs by visiting the website at 


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