Get The Most Into Your Message

                                                                        A True Southern Gal

A woman from the most southern part of South Carolina goes into the local newspaper office to see that the obituary for her recently deceased husband is written.  The obit editor informs her that the fee for the obituary is a dollar per word.  She pauses, reflects and then says, "Well, then, just let it read,"Billy Bob died."  Amused with the woman's thrift, the editor says, :Sorry Ma'am there is a seven word minimum on all obituaries."  A little flustered, she thinks things over and replies, "In that case, let it read, Billy Bob died - Red Truck for sale."

Now that's making the most out of an advertising dollar!

How about you?  Do you have a well thought out ad plan and a way to get the most for your money?