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What’s Your Online Footprint?
I accepted a friend request on Facebook a couple weeks ago and my new friend commented that he wanted to have a huge online footprint like mine someday. While his comment gave me a nice warm and fuzzy feeling at the time there is something to be learned from his comment. If you Google for ‘online footprint’ you would notice that most of the things written about our online footprints come as warnings to anyone searching for a job. I’ll leave the discussion about removing drunken party pictures from your Facebook to what has already been written.
Lets look at this in an entirely different light. How many times have you read sales copy about someone being a frustrated online marketer for two years, three years, nine years, etc. before they discovered the secret to online wealth and prosperity? They want you to believe that whatever product they are selling made a miraculous difference in their success, right? It is a perfect hook since nearly anyone who has tried online marketing knows what it feels like to be frustrated, but was it that product that made the difference? Probably not!
Whereas a good product or service that appeals to a large demographic is important it takes more than a product for an online marketer to become successful. If it wasn’t the product that changed their online future what was it then?
Building good online relationships is part of it and large numbers is part of it as well. I know, I know, those are opposing viewpoints, aren’t they? You have the ‘its a numbers game’ people on one side and the ‘build relationships’ people on the other side. It gets confusing, doesn’t it? The problem is that we are physically and mentally unable to maintain more than a couple hundred close relationships and the chances of those close relationships also being the people we do business with are at best slim.
Yes, a portion of the people you work with online will become close friends, but by and large the majority of the people you work with online are only going to recognize your name and that is why managing our online footprint is so important. My online footprint is in fact large, but that didn’t happen overnight. It took a lot of time and effort to build those relationships through my opt-in list, social networks and blogs.
Recently Walt Bayliss introduced something that can make all of this much simpler for you to build online relationships through blogging. It is called Instant Blog Subscribers. If you have ever done any blogging you’ll already understand just how difficult it is to get 3000 blog subscribers. Is it going to instantly give you online wealth and prosperity? No, but it is an excellent tool that will certainly shorten the time it takes to get you there and you can use it to build ANY online business.
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Sep 2nd 2010 at 3:11 PM by Katsplacesandoffers I just signed up for Instant Blog and I really like it...still learning it though
Love your article
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Sep 1st 2010 at 2:09 AM by yhbecpublisher Interestingly I've been looking at this issue recently myself. For me I always consider how anything I do online reflects on me as a person and a program owner. Joining IMFP has made me aware of its importance even more as I now have people following me who may not understand why I do things they way I do.
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