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How does WhatsApp Work? Insights into the World’s Most Popular Messaging App

Mar 15th 2019 at 4:40 AM


WhatsApp is one of the most historic stories in the history of the internet. Founders Brian Acton & Jan Koum worked at Yahoo once upon a time. Their application for jobs in Facebook was rejected & ironically, in 2014 Facebook handed $19 billion to them to acquire their app WhatsApp which bossed over a billion users and 450 million monthly active users, which till date remains the largest ever acquisition. Derived from the common phrase used to interact “what’s up”, Koum & Acton managed to convince 5 colleagues of their former employers Yahoo & a Russian coder from, they managed to raise $250,000 and launched WhatsApp in 2009.


The initial programming work of the app was outsourced, but the founders decided to design the logo themselves. In 2009, the app store from apple was relatively new but Koum saw huge future in that. He saw how apps can change the way people use their phones. In the beginning, the app was designed to just show status next to a person’s name in the contact list. The status could be busy, available, battery low etc.

WhatsApp Business Model is exceptional and developing. Let’s understand the business model in detail.

Customer Segment: WhatsApp organizer Jan Koum is an immigrant from Ukraine and confronted a typical issue what most emigrants face, not being connected with the people they care about. WhatsApp was worked to take care of this very issue. Its customer segment was very clear – Friends, family staying afar who have cells phones with the internet connection.

Key Activities: WhatsApp was focused on building an incredible product. In a nutshell, that was single most elementary movement they did for the past years. They never went to any brooding, or a stage diversion, or a major media, and so forth. Simply centred around building an extraordinary application that individuals will love to utilize and spread. Zero use on conventional advertising strategies or no enormous PR exercises of any kind.

Key Resources: Of course their awesome dev group (of only 32 developers), and one person Neeraj Arora wearing numerous caps of BDM, PR, Marketing, etc. and a couple of different folks. It’s a super lean team. Another KEY asset is Sequoia Capital’s interest in them.

Key partnerships: WhatsApp did a magnificent job making basic tie-ups associations with 50+ carries around the globe. The application was coming pre-installed on numerous telephones. Additionally, their association with Sequoia Capital was a major lift. These organizations assumed a major part in WhatApp’s spread and feasible development.


Client Relationship: WhatsApp itself was a major client relationship implies for them. Aside from that, reasonable utilization of online life, legit blog posts, customary media appearance that came across their route, and in application notices. That’s it in a nutshell. Today, even a food street guy is additionally using WhatsApp for his order collection and client relationship.

If you are attracted to the facts and figures of WhatsApp and also want to start a similar Website like WhatsApp then take a look at a customizable ready-to-go WhatsApp clone script for your social media startup.


How does WhatsApp Business Work?

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