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Television Broadcasting Services Market Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026

Apr 18th 2019 at 4:49 AM

Growing digitalization (digital migration) and consumption of digital content has changed the medium and mode of these being consumed and/or delivered to customers. Amidst this space, across the television industry, there has been swift shift in the demand and supply trend. These changes are driven by both push from regulatory changes and technology augmented cost effective solutions and services. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by telcosto providing demand oriented consumption patterns of TV broadcasting services, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the television broadcasting services market has been broadly analyzed by segmenting it on the basis of platform, which includes the following segments - Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), and Over-the-top Television (OTT). Based on the service provided, the market has been analyzed for two major categories – Public broadcasters and commercial/private broadcasters. Typical examples of commercial broadcasters include companies such as American Broadcasting Company, CBS Interactive, and Comcast Corporation (NBC).

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Further, based on different revenue models for availing these services, the report includes analysis of the following different models: advertisement and subscription based. Of these, subscription based revenue model has been further analyzed for two pricing approaches – pay-per-view and on-demand. While the pay-per-view model closely resembles packaged services predominantly followed for conventional services such as cable, satellite, and terrestrial broadcasting services, the on-demand model comprises advanced (next-gen) services such as IPTV and OTT.

The above detailed analysis of market size estimates has been provided for the following geographic segments: North America, Europe, Asia Pacific (APAC), Middle East &Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, Russia, China, India, Japan, Australia, GCC, South Africa, and Brazil hasbeen included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – Impact of Multi-channel Network over Television Broadcasting Services, Analysis of Linear Television Consumption, Industry Infrastructure Spend Analysis (US$ Bn), Porter’s Five Forces Analysis, Television Broadcasting Services Ecosystem Analysis, Market Attractiveness Analysis, and Competition Matrix providing matrix of competitive positioning of key players as per select parameters. Analysis of industry infrastructure spend has been detailed out on the basis of the following components - third party broadcast products & services vendor spend and in-house spend. Third party spend covers ‘Traditional broadcast products & services’ and ‘digital ecosystem category, IT commercial off-the-shelf (COTs)vendors & cloud-service providers.’ This spend analysis has been provided in terms of % share for years 2012, 2017, and 2026. Overall growth trends of industry spend has been included for the period 2012-2017 as historic trend analysis and 2017-2026 as forecast.

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as subscriber base, capital expenditure trends, technology hurdles and outlook, technology adoption and penetration trends were some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with TV broadcast service providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include A&E Television Networks, LLC, AT & T, Inc., British Broadcasting Corporation, CANAL+ GROUP, CBS Interactive, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Comcast Corporation, Canadian Broadcasting Corporation, Heartland Media, LLC, RTL Group, Time Warner, Inc., Tivo Corporation, and Viacom International, Inc.

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The television broadcasting markethas been segmented as below:

Market Segmentation: GlobalTelevision Broadcasting ServicesMarket

By Delivery Platform

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting Services
  • Internet Protocol Television (IPTV)
  • Over-the-top Television (OTT)

By Broadcaster Type

  • Public
  • Commercial

By Revenue Model

  • Subscription
    • Pay-per View
    • On-demand
  • Advertisement
    • Digital Interactive Broadcasting

In addition, the report provides analysis of the television broadcasting market with respect to the following geographic segments:

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East &Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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