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Global Eyewear Market: Companies Adopt Branding Strategies to Emerge as a Stronger Player amidst Increasing Competition

Jan 7th 2019 at 3:01 AM

Market Research Reports Search Engine (MRRSE) has been serving as an active source to cater intelligent research report to enlighten both readers and investors. This research study titled “Eyewear Market

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This report on the Global Eyewear Market provides analysis for the period 2015–2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data of 2015 has been included as historical information. The report covers market dynamics including drivers, restraints, and opportunities expected to influence the global eyewear market growth during the forecasted period. Global and regional trends that are playing a major role in driving the global eyewear market have also been covered in the study. The study provides a comprehensive analysis on market growth throughout the above forecast period in terms of revenue estimates (in US$ Mn) and volume estimates (in Mn units), across different geographies.

The eyewear market has been segmented on the basis of product type, distribution channel and geography. Based on product type, the market has been further classified into spectacles, contact lenses and sunglasses. Spectacle Lenses and Spectacle Frames are the sub segment of spectacles. Contact lenses is further segmented into Soft Contact Lenses and Rigid Contact Lenses. On the basis of distribution channel, the eyewear market is classified into Online Channel and Offline Channel. Geographically, the report classifies the global eyewear market into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America. The regions are analyzed in terms of revenue and volume generation. Furthermore, region wise prominent countries covered in the report include the following - U.S, Canada, U.K., Germany, Italy, France, China, Japan, India, GCC countries, South Africa and Brazil.

The report also includes industrial evolution in the eyewear market. We have provided the Porter’s Five Forces analysis which identifies bargaining power of suppliers and buyers, threat from new entrant, threat from substitute and threat from competition in eyewear market. Value chain analysis which identifies the key stake holders in the eyewear market is also covered in the report. Furthermore, policies and regulations aiding the eyewear market are also covered.

The report also covers market attractiveness analysis and market positioning of key players for all regions covered in the scope of study. Market attractiveness analysis identifies and compares different segment’s attractiveness in the market on the basis of CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America.

The report also includes competition landscape which includes competition matrix, market share analysis of major players in the global eyewear market based on their 2016 revenues. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors like market positioning, product offerings and R&D focus are attributed to company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities and future outlook are attributed to company’s potential to grow.

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Company profiling includes company overview, major business strategies adopted, SWOT analysis and market revenues for year 2014 to 2016. The major players profiled in the global eyewear market include Luxottica Group S.p.A., Essilor International, Zeiss International, Johnson & Johnson Vision Care, Inc., Bausch & Lomb Inc., Marchon Eyewear, Inc., Fielmann AG, HOYA Corporation, De Rigo S.p.A and Zeiss International.

The global eyewear market is segmented as below:

Global Eyewear Market, By Product Type

  • Spectacles
    • Spectacle Lenses
    • Spectacle Frames
  • Contact Lenses
    • Soft Contact Lenses
    • Rigid Contact Lenses
  • Sunglasses
    • Polarized Sunglasses
    • Non-Polarized Sunglasses

Global Energy Efficient Lighting Technology Market, By Distribution

  • Online Channel
  • Offline Channel

Global Eyewear Market, By Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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