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5 Keys to Word of Mouth Marketing

Apr 30th 2019 at 9:38 PM

Here are 5 key reasons why growing by word of mouth marketing is one of the smartest ways you can go.

1. Word of mouth is one of the cheapest way to get new clients.

You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals just lying around in your business and your current buyers. It is worth planning for.

2. Studies have shown that referred clients come back more often and spend more than clients brought in by any other marketing method.

A client coming from word of mouth can be worth much more so don't just measure the quantity. Check the life-time value of your referred clients and compare that to any other method you use. Almost always you will find a significant difference.

3. Word of mouth clients tend to complain less, pay on time more often, and are generally more enjoyable to work with.

Certainly referred clients are pre-selected for your product or service, and your way of doing business.

Even better though, they are much more open to you right from the start. This is primarily because word of mouth transfers not just technical knowledge about your product or service, it also transfers trust.

4. A systematic word of mouth strategy can double the size of your business in less than a year!

After all, if every one of your clients refer, on average, just one person each year, then you'll double your client base every year! You can create referral opportunities, and also arrange to be right there in a person's mind when someone they know has need of you.

Finally, and best of all...

5. A client who comes by referral is far more likely to send you more referrals.

There is a virtuous cycle. A referred コラゲナイトは効果なし?client already understands you accept referrals, they have experienced how you will treat someone they refer, and they are already proven to talk to others about what they needed when they came to you.

With all theses benefits of word of mouth marketing, don't leave this powerful method to chance. Set aside time, a budget and have a plan, like you would any other advertising or lead generation system.


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