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Mathew Madison | matmadis9

Social Media Marketing in China: Two Major Platforms

Dec 26th 2018 at 1:44 AM

It may appear surprising to you to observe the world’s leading social media market being fairly different from its popular counterparts in the West. But the reality is that with no Facebook, no YouTube, or Twitter, potential business groups planning the access the China’s booming social media space must underline how differently they will require to perform their social media marketing in China. With an internet user base crossing 760 million, unsurprisingly it’s easily appreciable why its social media environment is so tempting to businesspersons from European countries.

Findings of various surveys show that nearly 50% of the internet users use social media and the number is fast increasing specially with the growing interest of the new generation to incorporate social media to their daily living. Even if, there are many networking platforms, however the mightiest two of them are WeChat and Weibo. Why should you integrate these two social sites in your marketing plan? Let’s have a look.


One of the biggest reasons that WeChat has been top liked by college teens to elderly citizens in China is its one-stop solution providing space. Whether you want to shop online, book air or train ticket, hire a cab, invest in stocks or like to make payment online, apart from hanging out or sharing voice message;   WeChat is prepared with all features to make the life easy and relaxing. It is often compared with Facebook and Whatsapp of China. It is likely to reach 1 billion active users by 2019.


Instant messaging, it can be text, voice, or video. Searching for news, study articles, scan QR codes, transfer money, shop online, play games online, rent a taxi, pay online/offline for goods and services and more.

Use in Business

  By having an official WeChat account, you can connect with your business customers, share information like contents, product description, videos, initiate deals and build customer loyalty.

  You can merge your e-commerce store with your official WeChat account and accordingly demonstrate your products/ services and process payment.

  The scope of instant messaging and group chat is helping small to big business houses in their daily activities, be it sharing information with your vendor or having a sales conference.

  Businesses can use WeChat in social media marketing in China for advertising that displays along with articles.


By foreign business groups, Weibo has been acknowledged as the most productive microblogging platform which performs relatively matching to Twitter and Instragram of Western halve. As of today, you can connect with 560 million+ Chinese consumers which are bigger in volume than any social media marketplace in the world.


Feed: Create/ Share feeds;

Trends/ Discovery Zone: Ideal to locate all trending topics;

E-commerce: Weibo wallet, online games, and advertising videos;

Weibo in Business

  First of all, you need to register your company with Weibo to use its great business advantages toward social media marketing in China.

  Make the best use of banner ad to display your ad page to Weibo customers that appear on the top of the page. On clicking, potential consumers are redirected to your business website/ e-commerce associates.

  Fan headline and fan tunnel are great advertising tools and can be used productively for business development. Think of hiring Chinese digital marketing groups to get registered, creating convincing contents for Chinese customers and sustain your position in the highly competitive social media space in China.


Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit

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