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Burger and Chicken Restaurants-UK-August 2019: Pressure on Outlets to Comply With the European Chicken Commitment (ECC)

Sep 8th 2019 at 11:19 PM

The prevalence of obesity and overweight has surged notably across the UK as rise in energy intake stemmed from changes in the food environment has been termed as a major factor deciphering weight gain in the region. Accordingly, there has been increased inclination to bolster healthy eating by introducing rigorous rules on allergen labelling and junk food adverts. Besides, marked increase in the animal welfare standards for halal slaughter is being witnessed in food industry in the UK. These insights are according to the intelligence report, titled, “Burger and Chicken Restaurants—UK—August 2019,” which has been freshly added to Market Research Hub’s (MRH) overarching repository. Kentucky Fried Chicken has become the first fast food chain to commit to better chicken welfare standards. The motto has been to ameliorate conditions in the large-scale production of meat. Restaurants and supermarkets have been told to comply with the European Chicken Commitment (ECC) that has been signed by animal rights groups including the RSPCA. As such, immense pressure has been exerted on other outlets such as Burger King and McDonald’s to follow the fotsteps of KFC. In October 2017, McDonald’s announced eight commitments aimed at enhancing chicken health and welfare outcomes across the global supply chain by 2024-end. Meanwhile, KFC received flak in the preceding year for using poultry that had been treated with antibiotics.

Amid thereat from vegans and reducitarians, players have brought innovation in menu, fast food technology and adopted QR code.

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Burger and Chicken Restaurants—UK—August 2019: Report Synopsis

Quantitative and qualitative assessment exhort intelligence and overarching report on the burger and chicken restaurants—UK—August 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the burger and chicken restaurants—UK—August 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on burger and chicken restaurants—UK—August 2019.

An insightful and deep-dive assessment of the competitive assessment of the burger and chicken restaurants—UK—August 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the burger and chicken restaurants—UK—August 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

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Burger and Chicken Restaurants—UK—August 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on burger and chicken restaurants—UK—August 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on burger and chicken restaurants—UK—August 2019 market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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