Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]

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Logical fallacies are deceptive or false arguments that may seem stronger than they actually are due to psychological persuasion, but are proven wrong with reasoning and further examination.

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Nowadays consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive.

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Learning a new language isn’t easy, and there is unfortunately no Duolingo Owl for social media acronyms (Duo, if you’re…

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1. Search Engine Optimization SEO is the practice of improving the visibility of your website in search engine organic results by optimizing your pages with keyword phrases that people are likely to look for. When you search for anything in google, did you look at the second and third pages? Everyone finds what they want […]

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Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]

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Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration.…

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Facebook marketing is a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. As you know Facebook is not only used for connecting and interacting with your friends, but also for marketing purposes. While its popularity has diminished over […]

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Sales is a notoriously stressful job, and the pressure to fudge the truth with prospects can become overwhelming when your goal is a long way away. But the unpleasant repercussions are not worth it. But before we delve into why lying doesn’t pay, let’s first see why salespeople lie.

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Instagram, which is anticipated to have 1.2 billion users by 2023, provides a huge opportunity for small business owners to expand their marketing efforts, and marketers all over the world are aware of this. According to the Social Media Examiner’s social media marketing report for 2021, “78% of marketers are using Instagram.” Marketers regard it […]

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