If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. 

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.

The post 30 Ways to Slice Your Email Database for Better Email List Segmentation appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn't tasked with improving results for the same effort?

The post How to Run a Lean, Mean, Nonprofit Marketing Machine appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

The post 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data] appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent "dealing" with email -- whether that's putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications. 

The post 15 Time-Saving Email Templates for Marketing & Sales [Free Guide] appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

You might be asking, "What the heck does debating have to do with pitching prospects?"

A lot, actually.

The post 5 Classic Debate Techniques To Help You Nail Your Next Pitch appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

If you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!

The post 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer's cycle? What kind of content is important to them? 

The post How B2B Vendors Can Generate Trust and Credibility With Their Website appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

I want to share a letter I received recently, because of how it illustrates so powerfully the fact that the principles are not only true for money, but for more important, eternal things:
Leslie,
I don’t think I’ve had the pleasure of meeting you in person yet, but I’ve been a fan of you since being introduced to the Jackrabbit Factor almost a year ago. I recently felt prompted (and even guided in how to approach it with my husband) to purchase the FTMF program during a sale. I knew it would be great, and the principles taught were powerful.… Read more

The post Good in the midst of tragedy appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. 

But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

The post How to Use Snapchat for Business: A Guide for Marketers [Free Ebook] appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.

If you’re married and working toward a goal, sometimes living the principles can be especially challenging because deep down you have certain expectations of what your spouse is supposed to be doing.
Heck, it can be hard enough achieving goals with all the lofty expectations of what YOU are supposed to be doing!
At one time I had to come to terms with the fact that I was in another one of those “temporary seasons of imbalance” and decided to just hunker down and get through it. My husband agreed, and was there to support me, filling in gaps wherever… Read more

The post Nix the Scorekeeping appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.