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Never compare your beginning to someone else’s middle
Many times you must have compared yourself to others. So, you write this first blog post of yours….compare it with someone’s 100th blog post…. and feel bad about your blog post not being that great. Or you give a speech, the first time in your life… and then you watch Paul Robinson speak… then all […]
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The Secret of Winning Brands
Being the world’s second largest populated country, India has a huge market where many products are launched and advertised on a daily basis. In spite of many marketing campaigns being launched, there are just a few with which people actually connect. It is not about promoting your product or service; it is about standing for […]
2016 Marketing Failures: And We Thought We Had Seen Everything
Not all marketing ideas work as they are supposed to. In fact, at times they may even offend or seem absolutely stupid. As advertisers we sometimes forget that unless our campaigns are understood thoroughly by our audience they cannot achieve success. Such failed campaigns tend to get bombarded with cold and aggressive tweets, pins, posts […]
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Design Your Life, The Way You Want
Tanzila Khan, a well-known motivational speaker across the globe, was born with deformities in both her legs. She was at the age of 16 when she published her first book – A Story of Mexico. She sold her novel to raise funds for the earthquake victims of Pakistan. “The Perfect Situation” was her second novel […]
There was this seasoned CEO who found absolute fulfillment in taking care of his employees and making their lives happy and comfortable. He treated all his employees as his family members… He behaved the same way, both at home and at work… He discouraged his employees from working overtime. According to him, if his employees […]
The Latest in Branding & Marketing – Top Ten Trends 2017
Is your company prepared to take on the challenges of 2017? Don’t think so? Then you must take a peek at the Top Ten Marketing and Branding Trends for 2017. Trend #1: Data Analytics is the way to go With more and more people doing all their activities online, it is very important to start […]
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Shape Your Own Destiny
“Watch your thoughts, they become words; Watch your words, they become actions; Watch your actions, they become habits; Watch your habits, they become character; Watch your character, for it becomes your destiny.” Most of the times we tend to lose focus on ourselves. We let others control us – shape our destinies and create our […]
Goodbye LOL; Emoji Marketing is Here
It is often difficult to express your thoughts in words, especially when it involves emotions. So then why not use Emojis? Yes, by Emojis I mean those small animated pictures that you often use while messaging and texting. These tiny, fun images have become a huge thing in the world of online marketing today. Did […]
Using simple narratives to build powerful brands
A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to read the book that his […]
Add Value to your Marketing – Keep your Customers Happy!
I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but effective enough to make sure […]
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