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JD Rucker | jdrucker
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Automotive SEO
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Making Penguin Work for You
Car dealers are in a good position. The industry is one that, because of the localization of the searches, does not require a tremendous amount of SEO that other nationwide distribution industries need. It’s not that the SEO is easier; in many ways automotive is the most challenging form of SEO out there because of [...] -
The Three Keys to Automotive SEO Under Penguin
As car dealers develop their SEO strategies with their vendors, they should be well-aware of how the companies they work with are handling Google Penguin. The update from April, 2012, has quite a few SEOs in other industries scrambling to regain their search rankings. It hasn’t been as devastating in the automotive industry but we [...] -
An Important Lesson From Dealers United: Dealers Love Evaluations
For the first 3 weeks of April, 2012, KPA had the pleasure of working with Dealers United in their first group buy offering: search engine optimization. It was a tremendous success with hundreds of dealers responding and an infusion of clients that has strengthened our SEO team through new hires and new resources. One of [...]
Automotive Marketing
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Google Plus is No Longer an Option. It’s an Necessity.
Any dealers who think they can wait for Google+ to get big before getting involved with pages and the like are going to miss out. The affects that Google+ has on both search and social are well-documented. It’s now a necessity to include it in your online marketing efforts. -
4 Reasons that Car Dealers should be Blogging
If you don’t have a dealership blog, you’re missing out on 4 key things that they offer. This video by JD Rucker talks about these reasons in an effort to get more dealers to take the plunge. -
Instant America: The Digital World of Speed is Bleeding Over to Reality
Created by: Online Graduate Programs
TK Carsites
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KPA Launches DealerWebinars.com as the Leading Educational Resource for Automotive Retail
KPA expands popular webinar programs with the launch of DealerWebinars.com, the leading educational resource for Internet Marketing, HR Management, and Environment & Safety. Lafayette, CO (PRWEB) May 21, 2012 KPA announced today the launch of DealerWebinars.comas the leading provider of educational webinars on Internet Marketing, HR Management, and Environment & Safety for automotive and equipment [...] -
Does Empire Avenue Have Potential?
{EAV:c0a65bb139b90833} The social game that acts like the stock market and measures social influence has us intrigued. With one of our employees as a top user on the site, we started seeing its usefulness shine. Now, we’re taking a stab. We’ll let you all know how it goes. -
The Importance of Google Plus
In this portion of Matt Funk’s recent webinar, he discusses the emergence of Google+ as an important social and search tool for car dealer marketing. It’s already showing signs of improved growth in spite of Facebook‘s domination, but perhaps more importantly the way it affects search makes it a must-have portion of an automotive marketing [...]