groups / business building / creating relationships / Bashful equals no sales / Marketing Question

Marketing Question
Created on August 18th, 2010

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Ray Extra Svc
(rayextrasvc)
joined Jul 2010
location USA
popularity 16
followers 34
posts 8

Aug 18th 2010 at 19:19 PM
To All,

I was asked this question and now I am passing it off to you... When it comes to marketing, how can you communicate authentically, without resorting to simplistic and dangerous claims and promises?


Tim W. Flowers
(timflowers)
joined Jul 2010
popularity 13
followers 17
posts 8

Aug 20th 2010 at 10:46 AM
That's a good question for which I don't have a great answer. Testimonials from satisfied customers are always good. As for "resorting to dangerous claims", if you're really communicating authentically, you wouldn't make dangerous claims anyway.

It would probably help this conversation if I knew what product or service you're specifically referring to. How one markets varies based on the product. A 2 x 2 matrix income program would not be promoted the same as a bottle of vitamins.


Chuck Bartok
(ChuckBartok)
joined Jul 2010
popularity 25
followers 197
posts 61

Aug 20th 2010 at 14:18 PM
Ray,
I enjoy simplistic.
Never needed to embellish.
Products usually speak for themselves.

I am used to Pointing out Physically, through Video or Audio the merits of the Product.
Of course, this effort is pointed to people who Have the Problem and Are Looking for a Solution.

One of my high end products is typically NOT Needed for those who WANT it (and could not afford it)
But we are still able to SHOW them A SOLUTION, which is more realistic and the satisfaction becomes evident with the Contract.

No such thing as a Dangerous Claim, if one speaks with straight Tongue. Also as Wattles said so many years ago:
"Always deliver MORE REAL Value than you receive in Cash Value.

Operating any business under that guideline erases the need for any Chicanery, and you never need to seek Testimonies...
They are automatically spread throughout the Market.



Ray Extra Svc
(rayextrasvc)
joined Jul 2010
location USA
popularity 16
followers 34
posts 8

Sep 2nd 2010 at 6:47 AM
@Tim, In 1986 I started in the travel industry.
@Chuck very good explanation.

The industry uses videos and all forms of communication. 9/11 changed travel for the world. Everyone sells travel now. Today I could tell you one price about a destination and next week after Labor Day it could vary as much as a few hundred dollars in price. The season is changing. The world is changing.

For example, a beach front hotel will charge $300.00 - $500.00 a night before Labor Day depending upon their location. That same property will then drop to $99.00 a night a few days later. If they are in cold climate I have seen them go as low as $29.00 a night for the same location.

Testimonials help sometimes and we have a some. I have received good and bad reports from the same group traveling together. It can happen. One person can have a bad flight, a room may not be ready and food not prepared to a specification not our fault. If we reserve everything we are expected to correct everything.

Thank you both for your comments. I hope our communication enlightens someone else who reads this as well. You are welcomed to share any other ideas from this point.



Chuck Bartok
(ChuckBartok)
joined Jul 2010
popularity 25
followers 197
posts 61

Sep 2nd 2010 at 7:30 AM
@rayextrasvc

Love your user Name.
I bett it reflects your understanding of
the Power of Service.

Your business continues to thrive because of your Attitude, not the vagaries of the Industry.
The majority of your sales is from referrals and repeat customers, not necessarily the PRICE.

People who have staying POWER in Business
understand that they are SERVANTS and ENJOY what they do


Ray Extra Svc
(rayextrasvc)
joined Jul 2010
location USA
popularity 16
followers 34
posts 8

Sep 3rd 2010 at 12:14 PM
Thanks again Chuck,

True about the repeat customers.
Our full registered business name is
Raymond's Express Travel Services.

Yes, I understand business and services.

Pamela


Catherine D. White
(catherinedwhite)
joined Jul 2010
popularity 27
followers 373
posts 36

Oct 14th 2010 at 10:58 AM
One thing I like to point out is that success depends on individual efforts. Usually you can then tell if the person is legitimately interested or just looking for the next best thing.


Chuck Bartok
(ChuckBartok)
joined Jul 2010
popularity 25
followers 197
posts 61

Oct 14th 2010 at 14:08 PM
The expand on Catherine's comment.

"success depends on individual efforts",

It ONLY depend on Individual Efforts, but over the past 50 years, I must give credit to my Mastermind Groups.

And also the Loyalty, Time, and Energy of well trained and motivated Staff.

The internet has mislead so many and Fleeced their Pockets with the concept of Microwave Mentality and Instant gratification


Catherine D. White
(catherinedwhite)
joined Jul 2010
popularity 27
followers 373
posts 36

Oct 14th 2010 at 14:33 PM
I totally agree Chuck. A good support system can help keep you strong in your moments of weakness. Since you will need to be persistent and patient, having a good support system or group can also be key to your individual success. Good point.


MarkHodgetts
joined Jul 2010
popularity 26
followers 182
posts 29

Nov 11th 2010 at 1:09 AM
You tell the truth - you tell people whet the product will deliver
SFI delivers all sorts of buying advantages, GVO provides a suite of IM tools, GDI offers domain name and hosting, Traffic Wave autoresponders -if the program offers nothing but a pay line then you're in trouble because in effect you're selling nothing


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