- Fast Company Influence Project
Added: Jul 6th 2010 at 7:15 AM · 149 views · 0 comments · 18 likes · read the article
Partner For Profits
Turn Your Ideas Into Income
Say it with me: Ideas are AWESOME! Sometimes I think my real business is to talk about ideas. In fact, I love to talk about ideas. But ideas on their own are pretty much useless. Ideas that are implemented, however, can be extremely lucrative! How To Turn Your Ideas Into Income First thing’s first, you’ll want to download this handy dandy little eBook penned by one of my colleagues. Just hop on over to his website and enter in your name and email to snag your Implementation Guide. He had laid out a process to help you evaluate what makes a good idea and some brief thoughts on where to go to get your idea implemented. Once you’ve sussed out your idea and determined which one(s) you want to pursue, it’s time to develop your idea. While they are many different ways to get an idea implemented, we’ll be taking a look at the two main strategies used by my clients: physical products and online products. Developing Physical Products Before you get too deep into the development phase, it would be worth doing a quick Google search to see if there is an existing product already on the market. Depending on the nature of your product idea, you may also want to do a quick patent search. The next step will be to get feedback on your idea. I recently attended my first focus group and was asked four basic questions: Have you seen this product or something similar to it before? Do you see the value of this product? Would you buy it / use it / recommend it? What price would you be willing to pay for it? While the actual focus group […]
The Real Story of the Pink Ribbon
I know you’ve seen them on lipstick and cameras and cakes and soda pop bottles skis and snow jackets and popsicle sticks. If you follow football (raise your hand if you do… what it’s just me??) you’ve seen them on helmets and jerseys. They’ve even been on buckets of Kentucky Fried Chicken!!! Those little pink ribbons raising “awareness” for breast cancers have been just about EVERYWHERE! And you know what, they weren’t even pink in the beginning! They were peach-colored. And they were hand made in the basement of Charlotte Haley. A 68-year old grandmother and daughter and sister who would make these little ribbons by hand and sold them with the following note attached: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.” Originally, it was peach and it’s purpose was entirely different than it is today. It’s purpose was… PREVENTION! Self Magazine and Estée Lauder caught wind of her campaign they tried to adopt it and “work with her.” She refused saying they were too commercial. After Self Magazine and Estée Lauder met with their lawyers, the decision was made to turn the ribbon pink and run on their own. And now here we are today. With a big pink STINK on our hands and a whole lot of cancer awareness, but almost NO prevention. A dear client and friend of mine is committed to raising a stink about pink. She says: Ms. Haley, wherever you are, we’ve got your back! In honor of the peach ribbons cut in a basement with care… And because we believe in self-care, not cancer… Because we believe […]
Go For Your Goals in 2014!
Happy New Year!!! Wishing you a successful, healthy and happy 2014! As I sit here on the first day of the work year, I’m excited about the promise and possibility that this year holds. I spoke to my dad yesterday morning and he asked me if I was excited about this particular New Year and I didn’t think I was. To me, every day of the year holds promise and new possibilities. But as the day grew long, my dad’s question competed for attention. There are some exciting changes coming in my personal life in the next 30 days (29 more sleeps to be exact!) and as I start to plan for them, I realize that I need to break down my goal into smaller, more achievable steps that I know I can accomplish without getting overwhelmed. And I realized that yes… I am excited about the beginning of this particular year. I have something really important and exciting to look forward to in my personal life. Being the nut that I am, I decided to give myself something really important and exciting to look forward to in my professional life as well. So I created a BIG GOAL for myself. Your Success Depends On Where You Set The Bar I read an article a few years back about goal setting and high jumping. I don’t remember the author but he was a State Champion in the High Jump. Like most sports, the high jump is a mental game. They start by setting the bar low and increase it after every jump. While I’m not sure of the exact reason why the competition is set up that way, I imagine that it helps the athlete […]
Million Dollar Rolodex
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