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Custom Product Design Tool Software
Johny Peter | iDesigniBuy

How Product Configurator is transforming Apparel Industry?

Jan 9th 2019 at 10:18 PM

Technological advances in digital and manufacturing technology are ensuring the brands to availing consumer capability for customizing the products online and deliver them on time.

The merits of personalization help in strengthening user experience for the end customer by making them invite for becoming a partner in the creation process of the product. Better the User experience better will be the opportunities for conversions.

Apparel Manufacturers or sole operators who are offering customization and personalization through apparel design software find a competitive edge in the industry. For long term competitiveness, customization is required by every business owner technology roadmap.

Here is what one need now:

Who is heading product customization?

Nike is obviously in a dominant position where they are offering customization and personalization. The brand continuously looks towards experimenting in the digital or manual stores, with a tilt towards product customization. Nike has taken smart mover advantage and is selling the customized products online and offline. Digital transformation and advancements are already changing in retail purchasing experience across the globe.

There is a lot of opportunities now, as so many brands are now investing in this digital space. Brands that make the efforts for coordinating digital campaigns with digital component will able to face little competition. The efforts like this will enable the brand to gain higher consumer feedback and can achieve some actionable data that will ultimately initiate in future investment embedded deeper in the retail experience.

High end personalized experience:

The trends of customization initiate with products, but surely it never stops there. Digital also helps in connecting the experience of the customer he had in store along with the site for a continuous brand relationship by initiating consumer with good quality content and avail offer based as per their past interest and buying behavior.

Analyzing future needs:-

It enables the collection of data, as being analyzed and acted as per that make the brands to improve the customer experience. Customer reviews the online service quality and social media conversations that can you in looking for issues. Moreover, for checking any issues that are not online considered as the feedback loop of service.

To invest in a more coordinated system digitally enable the brand to collect actionable data that initiate in gathering for effectively testing products and doing campaigns making them adjust in minimal efforts. To run digital test helps in easing to look upon what content helps the customers, and is the best way to collect actionable data for analyzing future needs.

So, the pace of transformation is very rapid in an online platform and is slow in offline. As it is more prominent in retail space, it will transform. Brands must include the power of going digital in retail space too for taking benefit from the trend increased through mobile-based browsing.

Plan formulation and coordination:

The higher level of sophistication for customization is all about the efforts done through multiple departments, and need a good deal of strategy and planning for creating a valuable customer for business. Online marketing, displays, configuration, and staff interactions have worked collaboratively. Brands must change the techniques companies make the plan and manage in online retail, and they must start as of now if they want to succeed.


It is highly tough to develop and manage flawless personalization experience right from niche and transition must need to create with the help of clothing design software. The brands will win later of starts today. To go online is a big power every customer comes inside the door, its high time of start catching that customer so they cannot lose their capabilities and potential to be relevant for the people of this generation.


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