"You Called Me? Great. "

Let me repeat it again in a slightly different way. I say this with no exaggeration: The

"quality of a prospect who finds you" first vs. someone who you find is so vast that it is

literally almost impossible to compare the two. You’re not even talking about the same

kind of person.

This is the greatest secret to reaching

taught to network marketers.

It’s such an outrageously powerful truth that in order to fully realize the significance of

what we’re dealing with here, we should take a quick detour and start with some

definitions. This will help put it into perspective.

Here’s the deal: Most people use the words effectiveness and efficiency interchangeably

without realizing there’s an enormous difference between the two.

And make no mistake about it: In business, small differences can mean nothing less than

total success or complete failure. In business, everything is amplified. Having the

"slightest edge can make all the difference in the world".