Affiliate Marketing lessons - playing to your strengths

One thing that Rich Schefren author of the Book Business Manifesto  talks about playing to your strengths.

You see, you are entering an extremely competitive market that has limitless capabilities. But if you play the game just like everybody else, you will lose to the same competition that everybody else loses to.

One big competition...

For example, let's say there was some sort of sporting competition. You are put up against Michael Jordan. However, you have one advantage - you get to choose what sport you will play.

Would you choose basketball? Of course not! (Unless you happen to be an NBA player and think you can beat Mr. Jordan!)

You would choose a sport that you are good at and that he is not as good at.

The same goes with Internet Marketing. If you walk in and think that you are going to do exactly what everybody else does and succeed, you will most likely not succeed.

Instead, you should ask yourself one simple question:

Your Ticket To Win

"What is one great strength that I have that I can bring to [insert your market here] that would allow me to be heard and seen?"

Maybe you have a gift for art. Perhaps you are extremely creative. Maybe you are a great speaker. Wherever your strength(s) lie, you need to tap into them.

For example, I know that I am very good at public speaking. While I can write a decent email I find that I am most effective when speaking with others, not just typing to them.

I could say to myself: "That has no application to the Internet!" However, I would be very wrong.

First off, I decided that I would start holding more teleseminars. I also decided to add audio and video to my websites.

In fact, I have even added a lot of audio and video components to these lessons. You'll see more of them as you move through the next few weeks.

Your Strengths Are Your Secret Weapons

Stop thinking about your weaknesses. Stop focusing on them. If there is something that you don't know how to do, then hire somebody else to do it instead.

Start concentrating on what you are good at. Still don't know what that is? Then go back and complete the lesson - Finding your niche market. Trust me, it will make all the difference.

EVERYBODY has at least one strength, no matter what age. We are born with them. They are part of us.

Finding what that is and tapping into it will allow you to enter a market where there are already businesses established and thrive alongside them.

Until Next lesson

Your Friend, Hector Jayat
Infopreneur
www.hectorjayat.com