What Do You Do?

When someone asks you "what do you do"? Make sure you're ready with a response that is succinct but memorable.  The attention span of the average adult is 20 seconds; a long, drawn-out answer to the question isn't going to work.

Here's an example.  When asked "What do you do," don't reply with a bland, general statement such as "I'm a Consultant."  This Statement doesn't tell anybody anything.  Instead, you could say, “I work with small to medium-size businesses to help them attract more clients than they could possibly handle."  This is short, powerful, and informative.

Obviously this is something you'll have to tailor to your specific business, but can you see how it packs more punch than just telling people you're a Consultant?  Whatever 12 to 20 words you choose, make sure your answer is quick and informative without sounding over rehearsed or contrived