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Tips for using Instagram for companies

May 14th 2019 at 4:08 AM


Why use Instagram in your company?

Instagram is a great tool for your company in which you can get to know. The first thing you need to do is set up your account to Instagram for companies. You can see all the benefits of configuring it in this way.

Some reasons why you should use Instagram for your company:

---> There are more than 500 million accounts that are active every day

---> More than 300 million accounts use Instagram Stories

---> 80% of accounts follow a company on Instagram

Many companies around the world, from large to small, have had considerable results. This tool helps create deeper relationships and greater interaction. Instagram is visual, which will make it easier to tell your story, so that people feel involved in it. You can get prospects for your impulse to explore and strengthen relationships with your current customers.

Some benefits of Instagram

---> You can get statistics on followers and publications

---> Promote publications to achieve your business objectives

How to create a successful Instagram profile?

The first thing you have to do is fill out the profile of your company:

---> Contact information

---> Address and work schedules

---> A brief description of your product

We all know that social networks were created to make communication easier, and this was a boom not only socially, but also with brands. Do not you find it more interesting to follow the accounts of brands only when that brand is a person too?

It has always been thought that Instagram is like a catalog, but more real, without poses. Forget about promotions, sales and all those things for a moment. All you have to do is post everything that you find interesting with a little creativity: the office, your colleagues, customers and how customers use the products. The best Instagram accounts for companies are run by enthusiasts.

But yes, do not spam! Upload one to two photos per day (in the morning and in the afternoon), the worst thing you can do is upload thousands of images of products with a white background and expect to get tons of traffic from this. Be creative with your product! Make people want it by seeing it fun and different.

Reach the right people

One of the biggest advantages in the technological tools, and especially in Instagram is the segmentation that is possible; in this way the ads can reach people who are interested in your products or services, optimizing the investment made in the platform.

Some of the most important ways in which it is possible to segment:

---> Location: states, provinces, cities and countries

---> Demographics: age, sex and language

---> Interests: applications they use, ads they click on and accounts that follow

---> Behaviors: activities performed on and off Instagram and Facebook

---> Custom public: customers that you already know through their emails or phone number

---> Similar audiences: reach new people similar to your current customers

---> Automatic segmentation: quickly generate a profile of relevant public

Use different types of ads

Different strategies require different methods of making advertisements; so Instagram allows you to choose between different types of ads, which can be used together to improve the positioning of your brand, as well as get more customers.

---> Ads with photo

---> Ads with video

---> Ads by sequence

---> Ads in Stories

Each of them has advantages, and they can be used for different occasions, but the procedure to configure them is simple:

---> Create a page and a company profile

---> Set up the ad

---> Establish a budget

---> Set up the ad

How to use the famous Hashtags?

Many business accounts use the typical words: #smile #love #tbt. There are literally millions of photos with those hashtags, nobody sees them! Better select hashtags differently. Invent your own unique hashtag. Put it on your Instagram photos and ask your followers to add it to their themed photos. So your photos will be found and seen. If you need more followers for your Instagram account you can get from

Finally, create a content plan and program your publications. Invent different themes and alternate the photos. For this you have to create a content plan. A simple table in Google Docs or the tool that you provide more.

To recap, the five most important tips to consider in the use of Instagram for companies are:

---> Fill in the description

---> Act as if it were a personal account

---> Post twice a day

---> Choose hashtags that are not super popular

---> Make a content plan and schedule the publications


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