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Paradigms are Changing in Internet Marketing

Jul 15th 2010 at 9:09 AM

Function paradigm shift in internet marketing

Since the development of the Internet, Internet marketing has grown steadily and is now one of the most profitable things you can do for supplemental income. It has many shapes and sizes, from small income people to real giants who make millions and billions of dollars. If you want to get your hands on a big piece of cake, you have to know that competition is fierce, but with a little luck and a big commitment, you can do.


First, what is Internet Marketing? Moreover, what is proper marketing? Many people when they hear the term "marketing" they think of MLM, and many companies think that marketing means training a few people and throwing them into the street to sell their products. This is of course wrong! Take a look at: for reference. In the decades before the Internet, there was a marketing strategy, product-oriented. Today, smart business people have realized that  marketing an effective strategy is customer oriented. Management MUST satisfy its customers, that's the key to success. If you do that, the word on the quality of your products spreads quickly across the entire network of potential customers due to the nature of talkative people.


Almost anything and everything that is sold on the Internet today, will have increasing extent in the future. Millions of people go shopping on the Internet, and this market is growing continuously.


I think the key to success make money online is specialization. Due to the large number vendors available out there, the way forward is originality. I mean, suppose you want to open a bookstore. Now, if done in a conventional form online unless you have a very big budget, you're lucky if you manage to penetrate the market of your city.


Now, if you were to make a library on-line, the possibilities are endless. You have every Internet user as a potential buyer and it is your choice how to attract them. However, if you are from England and the books are delivered from there, maybe a Japanese person feels more comfortable to go a few blocks to buy from you. This is where expertise comes into play


Let's say you like playing guitar. When you open a library of guitar books, Japanese really consider buying from you and going through all the procedures payment and delivery. Sure, your target market narrows a lot, because not all people want to learn to play guitar, but still a very, very big. Moreover, touching guitar at the Internet users will be happy to have a site with guitar books.


In their online marketing strategies, you can sell products of other merchants. " If we were to return to the example of the guitar, you could make a very good guitars website. Then after you manage for a large number of visitors to your website, you can make associations affiliated with partners who sell products related to the guitar. In other words, if your the Users click on the links on your website with your friends and buy something from them, you get a commission.


There are actually countless strategies Internet marketing and you can design yourself. The truth is that making money is possible. However, the most important thing I would stress is what I said before: the customer.


The customer is going to bring you the money and he is going to recommend to others. You should always communicate with your customers and treat them ALL as different individuals. If you can do that, your success is guaranteed. How can you make them happy? It is not easy, and really put your skills to work for test marketing. Try to answer every e-mail, try to identify the needs of all. If you can not do it yourself, think of OUTSOURCING. I mean, if you have that many customers can afford to hire someone else, right? And although this is a difficult task, it will get the desired results. With a customer-oriented approach, Internet marketing is a success!

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Please to comment
Dec 30th 2010 at 11:01 AM by gerardoantonio
excellent article,...thanks
Oct 10th 2010 at 12:11 PM by joyee
This is a good phrase,"You should always communicate with your customers and treat them ALL as different individuals" This is hold true to all business & should take note! A Company can become too popular to lost touch with its customers or members like PayPal. Thanks! Joyee
Aug 22nd 2010 at 5:42 AM by bnmarika1214
thank you :)
Jul 31st 2010 at 8:04 AM by dorogikarcsi
Jul 31st 2010 at 5:44 AM by mikecrei
Very good article. It's interesting that you used the bookstore example because I have an online book store and now I will change my marketing strategy for it. Thanks for sharing!
Jul 30th 2010 at 10:32 PM by yhbecpublisher
Hi Don, great article. I had to look up the word paradigm in the dictionary to remember what it meant. Thanks for that, I love learning new words, it means patterns.
You are so right, I've been watching the pattern of internet marketing shift over the past 7 years.
I believe that the purpose of a business is to serve its customers first and as you said word of mouth is a powerful form of passive marketing.
By treating your customers the right way and showing a high quality of service in all your business does, you will stand out from all the others just like yours. Cheers, Soroya
Jul 22nd 2010 at 2:42 PM by GTBulmer
Hi, Don: Informative article, thanks for posting. I agree that paradigms continue to change,and that marketers would do well to focus specialization and originality. :-)

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