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Preparing for the Inevitable Downturn
As the Greek philosopher Heraclitus said, “The only constant in life is change.” People who work in the auto industry know this is more than just a catchy quote. The auto market experiences seasonal dips and surges and it is also affected by a number of outside forces. The economy affects how much people are […]
10 Candidate Traits that Lead to Great Employees
When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you […]
Let Routine Maintenance Change the Internet Sales Routine
Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens. It’s been well written that we fall into routines. We look at automotive e-commerce the exact same way. All of us continue to try to fix the buying process, and that’s why the e-commerce transition continues to […]
The post Let Routine Maintenance Change the Internet Sales Routine appeared first on DealerRefresh.
4 Texting Tips to Maximize the Online Experience with Your Dealership
There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your […]
The post 4 Texting Tips to Maximize the Online Experience with Your Dealership appeared first on DealerRefresh.
How Early Lead Capture Cuts Ad Costs and Increases Sales
Retargeting website visitors can be an effective way to bring people back to your website, but when you invest into this form of digital advertising, you can be paying multiple times for each person who clicks on your ad and re-visits your site. When you do the math, your cost-per-lead becomes significantly higher. When you […]
The post How Early Lead Capture Cuts Ad Costs and Increases Sales appeared first on DealerRefresh.
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