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Automotive Search Engine Optimization dealership marketing |
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Automotive Marketing & Dealer SEO News
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Automotive SEO Strategies Impacted By Google Penguin Update
You have been reading (hopefully) that on or around April 24th, Google rolled out another update to its search algorithm code named “Penguin“. This update was to enforce it’s existing terms of service guidelines regarding link quality. This update is important to car dealers who have been working hard to increase their search visibility for [...] -
PCG Announces New Organic Search Marketing Strategy
“Latest Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system.” Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package [...] -
Dealers United SEO Vendor Search
In February 2012, PCG was presented with the “Top Rated SEO Provider” award from DrivingSales.com just prior to the NADA Convention. We are honored to be recognized by the dealer community with such a prestigious award. This is the third year in a row that PCG has won the Dealer Satisfaction Award for SEO. Voting is tallied [...] -
Google Places Update Requires Immediate Action For Car Dealers
The March 2012 update to Google Places for car dealers requires immediate action, especially for GM stores. Brian Pasch outlines the issues in this video and the actions dealers need to take to correctly protect their Google Places page data. A bug in the mass directory update for car dealers has cause problems for a [...] -
Google+ Is A Powerful Addition To Your Automotive SEO Strategy
Have you setup your Google+ profile page for your dealership? Have you posted a few optimized content posts to see how well they are appearing in Google organic search? If you have answered No to either of the above questions, you need to dive into the Google+ pool. Change is in the air and great [...] -
PCG Digital Marketing Congratulates 2012 Dealer of the Year Award Winners
Auto dealers honored for excellence in customer satisfaction based on customer reviews on the DealerRater.com independent review site. PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from DealerRater.com. This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted [...] -
Are You Missing A Marketing Opportunity On Your Website?
Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF). If you ever wanted more insights into which digital investments are influencing website traffic and leads, you need to setup MCSF. It’s free and takes about 10 minutes to setup. In order to use MCSF you need to setup [...] -
Top Five Products at NADA 2012 Receive Spotlight Award
PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers. The following companies/products were recognized with a Spotlight Award for excellence in innovation: Best of Show • [...] -
Dominion Wins PCG Spotlight Award For Be Back Mobile App
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG SpotLight Award winners even more challenging. This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community. Dominion Be Back App We are proud to [...] -
What You Forgot On Your NADA Shopping List
This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connect their products and services to interested buyers. If you have never been to NADA, it can be overwhelming. Walking the exhibit hall can be exhausting. If you can wear sneakers, [...]
Places to learn more about Automotive Search Engine Optimization
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Automotive Marketing & Dealer SEO News
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Automotive Search Engine Optimization
Search Engine Optimization for Automotive Dealerships -
Dealer Search Engine Optimization
Dealership search engine optimization
Dealer SEO & PCG Digital Marketing News
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Don?t Be Afraid to Ask for Engagement
By Darrah Raneri Getting an audience to engage in online conversation through social media is a big battle that businesses struggle with. As a social media marketer, I’ve learned how to challenge myself on a daily basis to provide my audience with attention-grabbing topics by thinking about how the consumer uses social media. As consumers, [...] -
Google Launches Knowledge Graph to Optimize Searches
By Amanda Deltuvia The Knowledge Graph is the latest change in Google’s search engine optimization. With this latest change, Google is trying to understand the relationships between key words to better understand your search. This concept is trying to reflect collective human wisdom, or what the actual user means when they type in certain words, [...] -
Publishing User and Viewer Friendly Videos for Your Audience
By Ben Jones Have you ever wanted to rent a movie until you realized that it was three hours long and you knew that you’d fall asleep on the couch way before it was over? Well, while online videos are much, much shorter, it is still the same idea. Nobody wants to sit at his [...] -
September 15-16: NAPA Executive Retreat
Dealer Principals and Executive Managers are invited to spend the weekend in Napa. The event will be limited to an elite group. Hear from world class leaders, including: - Stuart Avery Gold, COO of Republic Tea Co. - Brian Pasch, CEO of PCG Digital Marketing - Tom Baldwin, former CEO of Morton’s Steakhouse - Peter [...] -
July 24-25: Digital Warrior Academy ? Texas
WHAT: Digital Warrior Academy – BDC + Internet Training WHERE: Hilton DFW – Grapevine, TX WHEN: July 24-25 Come join PCG Consulting for two action-packed days at the upcoming Digital Warrior Academy. The Academy is designed to give you the knowledge and tools to make your Business Development Centers and Internet Departments run efficiently with the most [...] -
June 12: Dealer Pit Stop ? New Jersey
WHAT: Dealer Pit Stop WHERE: Sheraton Hotel, Eatontown NJ WHEN: June 12, 2012 High quality digital marketing workshops and strategies to improve dealership operations are coming to cities across the US and Canada at the Dealer Pit Stops. First Class Educators (FCE) is responding to the dynamic changes in the automotive industry with regional training [...] -
Don’t Fear Your New Digital Face
By Christine Rochelle I recently told everyone that they should hire someone to be a digital face of their business. I can sense the panic that any business owner would have in entrusting their brand in the hands of some blogger, social media specialist, or whatever you want to call it. In order to clearly [...] -
PCG Digital Marketing Speaks at Job Fair for People With Disabilities
PCG Digital Marketing (PCG) joined in this year’s JFK Career Options Day specifically for people with disabilities. The JFK Career Options Day was held April 17, 2012 to help those with disabilities gain job experience and find desirable career opportunities. The event shows attendees how to build their resume, seek out available jobs and offers [...] -
A New Video Platform on Page One: Vimeo
by Wes Germain We all know by now that Google loves video and has been favoring video in SERP results, but up until recently, the only video sharing platform I’ve seen has been YouTube. The day has finally come where another video hosting platform has made an appearance before my eyes: Vimeo. Also included is [...] -
Mobilize Your Advertising Before It?s Too Late
By Devin Jones While checking my Twitter feed last night, I saw that the IAB (Interactive Advertising Bureau) released the industry’s most recent numbers on digital advertising spend. At first glance everything looks normal, with search and display holding most of the distribution. But something goes fairly unnoticed until you take a closer look. If [...]
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