Russell Renkes | rrenkes

Why Link Building Is Important

Oct 26th 2010 at 3:19 PM

Link building is important for all website owners and marketers.  Effective link building will have a large impact on the volume and quality of your website traffic. 

Why Link Building is Important:

Link building is important for a number of reasons.  First off, links to your website improve it’s rankings in the search engines. Every search engine determines which websites will appear in the search results and which will not.

Search engines use very complex mathematical formulas called algorithms, to determine which websites appear in search results, and the order they will appear in.  An important factor of the algorithm is the number of other websites that include a link to the website being evaluated.

In addition to improving your site’s score in the algorithm, link building instantly creates new traffic streams for your website. 

Some of the most common ways to build links include:

1. Article marketing
2. Forum posting
3. Blog comments
4. Link requests
5. Directory submission
6. Press releases

Article marketing is very cost effective, if you are writing the articles yourself the only cost associated with this is the time it takes you to write an article and distribute it.  Even if you should hire a writer to create the articles it is still very cost-effective, as every article you distribute will have a link to your website in it, every time it is posted on someone else’s site you have a potential traffic source.

Forum posting and blog commenting are very similar, and are great ways to build links, as they both allow you to leave a link back to your site.

Link requests are a manual process that takes considerable effort. You need to identify potential sites to request a link from, then contact the site owner to request they add a link to your website, also the rate of return can be quite small.

Directory submissions are fairly easy to do, but it takes research to find the right directories to submit your site for consideration. Directories are only valuable if they are focused on the same topic as your website.
Press release distribution is effective but expensive.  The press release distribution services charge quite a bit of money for every release you distribute, and most of the free distribution services do not allow a link to your site.

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