Suzanne Morrison | SuzanneMorrison

Why is My Website Not Ranked in Google?

Jan 18th 2011 at 3:44 AM

I've been helping people with search engine optimization for a few years now and here are the most common answers to that question "Why is my website not ranked in Google?"


1) You Have Not Optimized your Page for any Keywords

This is one of the most common reasons for your website not being ranked. When you build your website you must spend time deciding what keywords to target and you must also ensure that these keywords are in place on your web page and in your TITLE tags. If you haven't done this yet, you need to take time to do this as soon as possible, otherwise you do not stand much chance of getting a top ranking.

2) Your Keywords are Too Competitive

Another very common reason for not getting ranked in Google is that you have chosen keywords that are extremely competitive. This is especially true if your site is relatively new and you have not yet built many links to it. When people search on Google they typically do not go past the first or second page of results. Take a look at the websites on the first page of Google. Are they well establised authority sites? Do they have a high page rank? Are they optimized well? Do they have lots of backlinks? If so, you will need to do a lot of work to beat these websites, so you may find it easier to target less competitive keywords instead. A good strategy is to get your site ranked for some low competition keywords and then move on to bigger and better keywords!

3) You Do Not Have Enough Backlinks to your Website

The number and quality of links to your website (backlinks) is the main thing that determines where you rank in the search engines. If you are not ranking for your keyword go to Google and enter your keyword in the search box (no quotes) then take a note of the first 5 domain names listed in the results. Go to a backlink checker tool and check how many backlinks these websites have. Compare this to your own site. This is not an exact science as the quality of the backlinks counts for a lot, but you will get an idea of how many more links you need to make it to the top.

4) You Have Not Given it Enough Time

Search engine rankings do not happen over night. The newer your site is, the longer you will need to wait to get a good ranking. Similarly, the more competitive the keyword is that you are targeting, the longer you will need to wait. Track your progress over time by checking your backlinks and your ranking and comparing this to your competitors. This will help you to ensure that you are heading in the right direction.

5) Your Website Has HTML Errors

The majority of websites have some HTML errors or warnings, so don’t feel that you need to start fixing all the errors on your site. In general the search engines can still crawl your site when there are errors, but in some cases an error may stop your page being crawled fully. The best way to determine whether or not this is a problem is to create a Google Webmaster account and verify your site.  If there are any crawling errors these will show up in your webmaster account and you should make it your priority to fix them.

Hopefully these 5 reasons will give you some idea why your site is not ranked in Google yet! If you need help fixing these issues you may want to download my SEO EBook.

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