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Why does your business need a website?

May 21st 2015 at 8:56 PM

Every company wants that competitive edge to send their business into stratospheric heights. A website may seem like a common addition to the marketing ranks of a business, but in reality, it can provide the shot in the arm that a business badly needs to finally get on a healthy financial track. So how can a website help your business?

For one, it gives you the opportunity to distinguish your company. It lets people know what you offer and what your company stands for. Having a website also signifies a company’s desire for professionalism and shows willingness to be dynamic by changing with the times.

It expands your horizon inseveral ways. A website is accessible to both currents and potential customers. Unlike a physical store, you do not have to flip the “closed” sign because a website is not limited to operating hours. Sales can be made any time though credit card purchases. It does not have geographical constraints as well, which means your business can expand the segment of your intended market. A possible client from beyond the locale won’t need to visit your retail outlet or office to check out products and services. The client can just view marketing materials posted on the website.

Speaking of marketing, a website is a cost-effective advertising tool.You do not have to rely on expensive radio or television ads that are restricted to time constraints, or print ads that are static. Your business can easily update the content of the website on a regular basis without worrying about the cost. A website with maximized SEO capabilities can ensure that your business is constantly on top of the search engine results page list.

Increases the customer convenience and interaction. Besides being able to access and avail services and products 24/7, customers, through feedback forms and email can send their thoughts and queries. A business can also have regular events customers can join in to improve interaction and build customer loyalty and trust.

Delivers measurable results. A website is not just online pages, it allows a business to effectively track the number of visitors, their geolocation, inquiries and online sales. This gives a business a clear indication of their conversion rate. Vital information that can aide a business in making adjustments to further improve sales.


Finally, a website gives your business a competitive edge. Competition can be fierce, regardless of what industry your business is in. Your business needs an edge, and a website can provide that. A lot of customers rely on the internet, particularly search engines, to look for services and products that they need. Having a website gives your business a better opportunity to provide those needs. Without a website, competitors gain the advantage of getting potential customers, who may have preferred your services or products if only they were made aware of it. For SME’s or companies that are just in their infancy stages, a website can level the playing field and give them a fighting chance against bigger competition.

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