Sunday Goodies up at http://wptutorial.com/blog

Why Aren't You Using Video?

Jul 8th 2010 at 5:39 AM

Video is quickly becoming the preferred way to deliver information online. This is the result of a few things coming together that have allowed it to be easily done.

  1. Most people having access to a high speed network connection
  2. Cheaper bandwidth
  3. Preference of customers
  4. Relatively cheap software to create it

All of these things coming together at the same time have led to a huge increase in the use of video. After all most of us alive today have grown up with television all of our lives. There are exceptions but most people at least in the US under the age of 60 have.

It has become the way we expect to get information and a great way to deliver your information. Video information also has a higher perceived value.

Those facts bring us to the point of this article - Why aren't you using video?

Is it because you...

  • don't have the technical knowledge?
  • don't like your voice?
  • don't like your looks?
  • haven't seen the need?
  • can't afford the software?

You can outsource then and have videos made which can be quite expensive or you can use the PLR (private label rights) videos that are available.

PLR allows you to take authorship of the product, edit it and use it as your own product. This will decrease your learning curve as you only need to edit the videos not create them.

Now it still takes a little bit of technical knowledge to personalize the videos but it is much easier than starting from scratch.

You will need to use software and paid software is usually more robust but you probably have the tools to work with video already on your computer. Both Mac and Windows machines come with movie making software installed. Even better though is the fact that most of the paid software such as Camtasia and Vega Studio come with a free trial period.

You can use it to create your first product then use your profits to pay for the software.

You can use videos for

  • screen capture to show step by step how to do something
  • power point presentations for training
  • allow you to connect face to face with your audience
  • and many more different ways

How you use it is not as important as that you start using it. It is becoming the choice of more and more of your customers as their preferred method of receiving information.

If you don't supply it someone else will and you will no longer have a customer.

Mike Paetzold has created a number of video products and uses and recommends Converting PLR Videos not only for converting PLR videos but for understanding video product creation.

Please to comment
Oct 3rd 2013 at 4:27 PM by marty
sounds good
Sep 5th 2012 at 3:20 PM by LyleHolmes
This is an idea that I have been toying with for some time. I don't have the technical skill nor do I have the software, but after reading this article it is something I am going to have to take a chance on. Thank you, Lyle
Feb 19th 2011 at 6:48 PM by xlamposx
Sometimes I create videos for myself using my HD video camera, but mostly through screen capture. Still, it is a skill that I need to improve in video marketing.
Nov 4th 2010 at 10:41 PM by ronstone
Video marketing is the way to go it is like a must have now good thing i make my own and i dont outsource. but then again i do make videos for others.... great post
Oct 13th 2010 at 6:58 PM by Rammesh
Nice post Mike, video is essential marketing tool to to promote product & services. And also can get favorable result on SEO.
Sep 7th 2010 at 3:49 AM by geoff
Very informative article Mike. Thanks for sharing.
Aug 26th 2010 at 8:15 AM by AYDINAKIMSAR
I need more tech knowledge to use videos.I know visual effects are more efficient in marketing.
Jul 31st 2010 at 11:03 AM by stevenwagstaff
Well said Mike, video is becoming the a very popular way of promoting products and services.

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