Rob aka Cerberus | expeditus
No matter what You do Online, Internet Security is of Highest Priority (or definitely should be)! http://ibourl.com/2kdh
20 days ago

Who is DEVASTATING the PageRank of Your website?

May 23rd 2011 at 9:43 AM

People increasingly use social sites and sites that are built by user contributions. There are so many great things that resulted from this (one of the popular reference sources is Wikipedia which is built by millions of users). However, there are some serious consequences caused by the introduction of "nofollow" that many people are not aware of.

Internet is rapidly going thru a PageRank concentration process
(equivalent to the real world capitalization where few people own most capital).
PageRank is a very important factor that Google uses in determining where your site will rank when someone searches for relevant words. (why care about Google? 70% of searches are done with Google.) PageRank roughly tells how many other sites link to yours, and therefore how "important" your site is.

How is this PageRank capitalization happening?
Each site and blog owner is contributing to this unknowingly and voluntarily.
Do any of these look familiar?

Social Bookmarks


Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has "nofollow", meaning that people give a very good chunk of their site's importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site).

Most of the social sites however, do have "nofollow" by default on all external links (also the links pointing back to people's sites after users link to them for being good).

Conclusion: people give them a lot of credit on almost every page, while these sites give nothing in return.

Consequence?
For example, bookmark your new site "example123.com" at "stumbleupon.com". If you google for "example123", stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name!

The solution
Start giving priority to sites that are SEO-friendly (IM Faceplate, APSense Business Network, Sokule, ... to name just a few of my favorites) and / or monetize Your links posted to the ones having "nofollow" by using free services like AdFly and LinkBucks .

The easiest way to find out whether Your links are "nofollow" or not on a particular site is by using Firefox + SearchStatus add-on with "Highlight Nofollow Links" function turned ON.

9 comments
Please to comment
May 6th 2016 at 12:06 AM by fastflowerdelivery
Love to read such an informative article and I like to share this with my friends who will definitely appreciate, thanks for sharing
   
Nov 30th 2013 at 4:19 PM by marty
thx for sharing
   
Jan 29th 2013 at 8:42 AM by nathanservicesinc
Hey Rob this is actually very essential content here....and it makes a lot of sense... ( not just Adsense )
   
Nov 18th 2012 at 3:36 AM by expeditus
Thank You All for the "Like"s and comments!
   
Nov 18th 2012 at 3:35 AM by expeditus
@Rickbischoff By "giving priority" I meant being active at and getting backlinks from ;-)
   
Nov 17th 2012 at 6:54 PM by timothyeller
Great article Rob,always looking to up my game when it comes to seo.
   
May 27th 2012 at 12:16 PM by nathanservicesinc
You've got some specifics that I haven't even tapped on before; my page rank is high right now and I'm still on a learning curve. This is good research and information. Thanks Rob/Cerburus ; Nathan Services Inc
   
Feb 8th 2012 at 7:52 AM by expeztra
gracias amigo por tus aportes saludos cordiales javier hidalgo moreno
   
Jun 10th 2011 at 3:29 PM by Rickbischoff
Hi Robert ...great article ...added to favorites; thinking "I gotta read that one again" ... When you say "Start giving priority to sites that are SEO-friendly" Are you saying to add links (of all your websites pages)to those sites ?? Is Stumbleupon NOT the best place to use bookmarking ?? ...I am a newbie, Do-it-your-self 'er ... following the "necessity is the mother of invention" code. ...would appreciate your feedback ...THNX!!
   

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