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we7 gives you great free music

Jan 8th 2011 at 11:41 PM

we7 gives you great free music

 

we7 is an outstanding new music destination where you can listen to, share and discover music for FREE, legally and safely. You choose the music you want to hear and play full songs and albums online, on-demand at anytime. We also offer you the ability to buy the music you love in high quality mp3 downloads which you can play on iPods and most other digital players.

The we7 site and a series of high quality sharable widgets have been created to help you discover and share your favourite music, from major and independent labels as well as music from unsigned bands. we7's unique ad-funded model ensures that while you listen for free, rights owners and artists still get paid.

Choose the music you want, how you want it!

We all want free music, but we recognise that performers, writers and rights owners deserve to get paid. At we7, by dynamically grafting short audio ads onto our songs, for products which are relevant to we7 listeners, you can enjoy streaming music for free, and we will pay composers and rights owners for their creative work with advertising revenue.

So we7 provides a simple tariff

  1. Listen, discover and share music streams online - free (supported by advertising).
  2. Buy the music you love with high quality mp3 downloads to play anytime on iPods and most digital players (normally 320kbps, with some at 256kbps or 192kbps).

When we launched our service in May 2007, we had just 30 songs available to our users. In a short space of time, we have built a free music library of over 3m songs from some of the world's leading artists, record labels and distributors.

Co-founded by ex-Genesis front man and digital pioneer Peter Gabriel, we are a UK-based company with a music-obsessed team of music industry professionals, developers and technologists from around the world.

It's never been easier to discover new artists and share your music. Welcome to the we7 music revolution.

 

How it works

As well as offering paid-for mp3s, we7 also offers users the ability to stream music for free. How can we offer this legally? By attaching a short audio advert onto each song, using our unique "MediaGraft" technology.

As its name suggests, the "MediaGraft" engine uses intelligent recognition of users' choices and demographics to select, then "graft" a highly pertinent audio advert onto each song selected.

The result is "powerful promotional messages" for advertisers, "paid-for" free music and payments for music rights owners.

DRM-free media

In providing streams and downloads that really are free, safe and legal, all music delivered by we7 is also DRM-free. This means the downloads, whether paid-for by the music fan or paid for with an advert, can be played across all media player platforms and can be played where, when and on whatever device the user prefers.

Online advertising

It's the digital media delivery model of the future

"MediaGraft" technology allows short ads/messages to be played before each streamed or downloaded song. This means users can listen to the music how they want - and artists get paid.

"MediaGraft" is nothing like other emerging ad-supported models that can "slug" downloads to unreasonable times and force-feeds video ads.

Nor is it anything like those horrendous subscription systems that use draconian DRM systems to delete your music library unless you continue to re-subscribe or visit them regularly.

The technology is designed to be artist friendly, brand friendly and fan friendly from the beginning.

Intimate, localised and highly personalised

At we7 we know that advertising can sometimes be seen as "undesirable". That said, we also know that the best things in life are free.

We believe that the way to ensure free music works with adverts is to make sure those adverts are relevant, funny or entertaining.

That's why we're happy to work with advertisers, agencies and brands to ensure that all advertising is of maximum relevance.

The power of choice

Eventually, our "MediaGraft" engine will also deliver the power for music fans on we7 to choose the type and style of ads that are attached to their music choices so the ads are increasingly relevant.

This will increasingly lead to the tuning of ads so that they are personalised and localised to the requirements of each advertiser and listener.

All the fun of sharing - the artist friendly way

Everyone wants to share their music with family and friends. The problem is that up to now, sharing has often been illegal and doesn't care about or respect the artist for the value that they bring.

we7's "ad-funded" streaming model ensures that sharing your favourite music through we7 is totally free, safe and legal.


Great Free Music - we7.com

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