Bill Douglas | netpreneur
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1 year ago

Viral Marketing 101 - Are you using it to market your business?

Mar 16th 2012 at 6:18 AM

 

Viral marketing, also known otherwise as viral advertising, is a marketing technique used to build  public awareness of one's product or company. It basically says, "Do the effort one time and watch the results continue to grow exponentially over time". This occurs as a result of people sharing your advertisement with others. Then those people share it with people they know... and so on.

They use many forms of media to reach out to the public without actually promoting the product by piggybacking on other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies count on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because it  is relatively low cost. To avoid being tagged as spam mail, viral marketing relies on the eagerness of one person to pass on the product toy their friends. If a person sees the name of the person they know as the sender, they won't block it and open it as well.

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company, sometimes very quickly. You get to generate a flow of traffic of potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people to announce your existence.

All it takes is a great idea, a good addicting game, a funny story. Create a gossip or a buzz.  Many movies are promoted by using scandals and gossip to make them more popular. Remember the movie The Blair Witch Project.

Now it's your turn to use viral marketing to work wonders for you. If you are looking for a simple yet powerful traffic generation technique to get targeted visitors to your websites or blogs you should act now by checking out this out.

 

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