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3 years ago

Useful Logo Designing Tips By Jonah Berger Author Of Contagious

Oct 30th 2013 at 12:54 AM

Consistency of Brand

Your logo communicates to customers about your brand, so you must ensure that the design matches the message of your company. Consider again the Apple logo. A few decades ago, says Berger, "the multicolored had an association with freedom and charisma", but not anymore. Although Apple logo connoted old free spirit of a new company that was threatening giants, its current position as one of the most successful companies require futuristic image that now. Yet Apple logo is lighter and friendly that IBM is "dark and imposing," says Berger. "That's consistent with the message that Apple wants to give: We are technology, but technology friendly and easy to use." If you are starting a new business, you should think seriously what the key features of your brand are and how you want to be included in the logo.

Make it Memorable

This means that you create a logo that is easy to remember for consumers, which will help you attract customers by word of mouth recommendation, says Berger. Your logo should help remind them that you exist and why they exist. Simplicity usually helps make the most memorable logos, but interestingly some incongruity also can help increase memory according to Berger. If the Apple logo does not have a bite may be easier to process, but harder to remember and that would equal thousands of things you've seen before."So spread something different or unexpected in your logo to make it easy to project.

Do Amazing

This element is the one that makes your logo stand out and help you differentiate yourself from the competition. TalentBin, a search engine that helps employers to find talent, has a logo that exemplifies quality. The logo is a cartoon of a purple squirrel in a unicorn. Although it may seem ridiculous, has a meaning: "In the recruitment industry, a" purple squirrel "is a type of person hard to find," says Berger. "It's a way to prove they are infiltrators, who know the culture." purple squirrel is not the primary logo TalentBin , but generally is used internally in conferences and promotional materials granted industry events. "If you are an established company, you might not want a logo design so extraordinary," says Berger."But if you're a startup you need to take risks.

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