dansky | earnit

The Use of Video on Blogs

Feb 25th 2012 at 1:27 PM

Video is not an option. It's a must to provide more valuable content, to build rapport with your visitors, to turn them into loyal readers, referrers and customers, to increase your websites' "stickiness", etc.

When you combine WordPress and videos, you simply fall into abysmal hole. Wordpress + Videos is just a nightmare. It turns WordPress back into an expert platform for coding geeks who like to manipulate obscure lines of codes and tweak them just so that they can publish a video. It makes video the medium most bloggers want to avoid because they have no idea how to handle them.

Can you believe this!? There are millions of blogs online, tens of thousands of developers working on Wordpress, and still leveraging the power of videos through blogs is available only to the tech geek fractions of bloggers and internet marketers (needless to say this is a really tiny fraction). Which means 99% of bloggers are left aside and doomed to use good old written content to stand out of the crowd.

Talk about a challenge. To give you an example, simply picture this: You're creating a blog related to, let's say "Panic Attack." You've found some good videos on YouTube you want to re-publish on your blog. Easy? WRONG. YouTube will give you an embed code, but most people are stuck from that point on. What to do with this embed code? Most bloggers don't even know you can switch from Visual to HTML in the WordPress post form. And even those who know there's an HTML section will freak out just by switching to it and trying to paste that devilish javascripted flashy htmlified code.

Many people are now using Amazon S3 to store their videos. And it's really awesome. You can centralize and theoretically share all your videos from one central place for a really, really low price. Really great service! But there's a bug. You've created a video, and you've uploaded the .swf, .flv or .mp4 (or whatever strange format online videos are using) file to your S3 account. So what? Most people will never be able to embed this video on their blog. Where can I get a player (and most people don't even know they need a player to play their videos), how can I embed and configure the player to play my S3 videos. What should be the size of the player, what should be the size of the video, how to configure the position, what happens once the video is finished playiing...

Well, you see the point, S3 is great, but it's just the beginning and it normally becomes really technical to finally publish a video on a blog. This is when the famous What If? started to flow and flood our Skype session: Here are 3 of those What Ifs:

What if I could easily Publish any video on a blog without writing a single line of code, or without pasting obscure embed code?

What if we could easily Customize this video in any way we want with out getting our hands dirty and with just a few clicks, directly on the blog?

Finally, it's great to be able to easy publish and customize videos, but What If I could easily Monetize this video? Can you see what we figured out? We figured out we (and any blogger in fact) need a solution to perform those 3 functions to finally be able to easily leverage the power of videos on any blog.

For more info===> Click here


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