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I grew up in Melbourne, loving its vibrant lifestyle, its quaint corners and open spaces and most importantly its sports environment. I could not quite make is as a sporting icon but after graduation I decided to cash in on the booming digital world and start my own online marketing company.
Bree Miller | breemiller

The Basics of SEO in Melbourne

Dec 17th 2015 at 8:48 PM

SEO or Search Engine Optimisation is the process followed to rank a website high on results pages of major search engines. This increases online visibility as people searching for specific and similar products and services can quickly find the site on top of the listings. This results in more traffic to the site and a rise in conversions and sales. This is what SEO in Melbourne sets out to achieve.


SEO has assumed great significance in today’s world of Internet and smart phones as more and more people are depending on their small hand held devices to make online searches before coming to a purchase decision. Thus websites that do not have a strong online presence lose out on business opportunities. Search engines such as Google, Bing and Yahoo show results pages once keywords have been typed in. The rankings of websites, content, videos and local listings are all determined by what the search engines think will be most useful and relevant for visitors. All these are free searches and no charges are levied for the information.


Top companies specializing in SEO in Melbourne use specialised tools and techniques to make a website rank higher than where it is. The first task is to find out what people are typing in to look for similar products and services. This can be found from a database which shows just the words and not the people who have used them. This data base is therefore secure. Common phrases or terms that people use are also picked since a much used search term will have more chances of sending traffic to your website. Next is checking competitors’ strategies that already make use of these keywords and phrases and analyse why they rank so high.

Once these keywords and phrases have been finalised, these are incorporated in web pages which are then freshly developed or by modifying those existing ones that is felt should be ranked higher. But the process does not end there. The question remains – how does Google decide which site should be #1 or #10. Along with such parameters as how old the site is and the volume of content the other thing that is given importance by professional companies for SEO in Melbourne is building quality links. Search engines reckon that your site must be very important and authoritative if others want to be linked to you. It is something like being recommended by your peers and contemporaries.


This then is the SEO process in a nutshell designed to increase online visibility and bring in more traffic to the site.


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