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Sweeva: Re-Thinking the Pitch
I've been a Sweeva member for a few days now, and I'm noticing something. Something bad. Something that needs to be fixed.
It's not a problem with Sweeva. It's a problem with Sweeva's members. And mea culpa, I've been part of the problem. This article is the first step in fixing that.
Follks, we're not thinking big enough.
We're treating Sweeva like Just Another Traffic Exchange. Splash pages. Squeeze pages. Quick-pitch opportunity pages. The custom jobs ("Sweeva Surfer!" followed by the same old thing) are popping up.
Thing is, Sweeva isn't Just Another Traffic Exchange.
Its longer surf clock and social browsing sidebar aren't just an inconvenience and a screen-space reducer.
They're an opportunity.
An opportunity let our hair down (those of us who have hair, anyway; maybe I'll buy a wig or something) and get to know each other.
An opportunity to talk to each other at greater length and in more detail about the opportunities we're offering and why we think those opportunities are so great.
That longer surf clock means more time on-page to soak up what's going on.
That social browsing sidebar means the ability to discuss what's on the screen.
There's certainly a place for your splash pages, etc. on Sweeva. If nothing else, you'll get feedback on whether or not they're catching your audience's eye and why or why not. It's probably a great place to trot out the URL you're getting ready to hit the "regular" traffic exchanges with -- a sort of instant focus group. And yeah, you may get a few signups out of the deal.
But every once in awhile, how about a longer article (IMFaceplate will host it!) on how you got hooked on Opportunity X, what Opportunity X has done for you, why you think the rest of us will benefit from it. Remember, we have an extra 15 seconds or so to listen to what you have to say. So say more. I'm just sayin' ...
I'm going to spend some credits putting this article up on Sweeva -- and the next thing you see there from me will be the kind of longer article I'm talking about.
See you at Sweeva!
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