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I'm a keen internet marketer, and owner of HitsBoosterPro traffic exchange. To relax, I enjoy online gaming (I'm a big fan of World of Warcraft), occasional running and cycling, and relaxing at my home in Spain with my family.
Louise Venison | lulubel

"Splash page needed"

Jul 5th 2010 at 5:36 AM

How many times do I have to say it?  I surf at Sweeva most days, and I'm starting to feel like a broken record.  I look at all the sites, and I try to post thoughtful and constructive comments, but I might as well just copy and paste.

"Splash page needed."

A lot of the sites I see when I'm surfing are really nice.  Well laid out, good graphics, lots of interesting text to read.

And that's the big problem.

Most traffic exchanges have a 10 second timer or less, some (my own included) have timers as fast as 6 seconds.  When you consider that most people are surfing in multiple tabs, they might be left with a second or 2 to view your site before they click to move on.  It doesn't matter how attractive your sales page or blog is, they're not going to hang around.

"Yeah, that looks nice, but I haven't got time to read right now."  Click.

You lose a potential customer.

Some TEs get around this problem by giving you an option to save the site for later, but most don't and, to be honest, even on the sites that do offer that feature, the majority of people probably don't think to use it until it's too late.

"Oops, should have saved that one.  Never mind."

That's another potential customer gone.

For most people, surfing is about earning as many credits as possible as fast as possible.  To get their attention, a site has to be eye-catching, fast loading and get its message across in a couple of seconds.

That's where the splash page comes in.

All good splash pages have several features in common.

1. They load fast (typically in 1 or 2 seconds)

2. They fit the page (no need to scroll down or sideways)

3. Only the main sales points are used, and these are in clear, bold text

4. They open a new window when clicked

I could probably add more points here, but for me, these 4 are the most important.  When you design a splash page, your goal is to get the viewer's attention for long enough to make them click your page before they move on.  That's all.  You're not trying to stop them surfing.  (If they do stop surfing to look at your site, that's a bonus, but just getting them to click means they'll have another chance to see it later.)

So, where do you get a splash page from?

Many program owners are familiar with TE advertising and provide ready made splash pages for you to use.  But some don't, and there are advantages to making your own.  You can brand it with your photo, or even a (very short) review of the site.  This makes your splash page unique, and more likely to attract interest from surfers.

There are various sites that make creating splash pages easy, and they all have their benefits.  My favourite is adKreator, which enables you to create professional looking splash pages without any knowledge of html.  To find out more about adKreator, click the link below.


But whatever you do, use a splash page.

Please to comment
Jun 23rd 2017 at 8:50 AM by lele10000
I have been attending webinars and the main focus is how you build your brand and for the most part your face and name has to be out there in order to get results. Thanks for sharing that.
Sep 26th 2013 at 8:30 AM by marty
Thank you for the informative article.
Mar 14th 2013 at 4:48 AM by mrpthai
Thank, good splash pages I test = OK Good
Jul 31st 2011 at 1:34 AM by andayiseo
Ya I think I am going to Add that to my Sales page. Great share lady
Dec 29th 2010 at 10:26 PM by freesia60
Good common sense...cant believe others arent doing it!!
Dec 20th 2010 at 7:14 PM by leviro
Basically, i agree with you that most of people just read on your page about 1 or 2 second. Yes..! But, splash or squeeze page is different term. It is not about how tiny your page, but can you make a simple, short and strike word to make it effective for people like me to read your article. Thanks.
Dec 8th 2010 at 10:17 PM by nifty
I am just learning about squeeze pages and splash pages which I think are different, if I'm not mistaken. But I have a problem.., maybe I'm just different but I get real tired of seeing all the same exact splash pages --- everything looks the same.., okay .., it must just be me and I'll go and get a splash page, but I like the different stuff too, and spend time on those more it seems, like I said, I'm strange., maybe just lacking some entertainment time., Great article, and I'm working on building one for my business. Thanks.
Nov 19th 2010 at 12:37 PM by adeledemasi
Thanks for sharing, Louise. I do not have a squeeze page but i will look into it now.
Nov 14th 2010 at 5:08 PM by charlesboose
Hi Louise - I am a member of your HitBoosterPro Traffic Exchange. Yes you are exactly right. Splash pages do work. Don't advertise without them.
Oct 18th 2010 at 5:33 AM by marydent
Geez Louise I've been a member of HBPro for so long now my ID is in the 200's I remember when you first started. I agree I make splash pages for just about everything I join, unless the program itself has nice to the point splashes.
Oct 17th 2010 at 6:31 PM by FrankMcMillon
Although I do not spend much time with traffic exchanges, I do agree with you! Excellent article!!!
Oct 4th 2010 at 10:58 AM by wandysue34
Splash pages work for me, thank you for the article, I have to agree with you.
Oct 2nd 2010 at 4:03 AM by philjansen
Awesome article Louise, I do agree with you 100% - Blessings! -
Sep 9th 2010 at 7:41 AM by click_n_bid
Something new to me. Interesting & informative! Thanks for sharing!
Sep 6th 2010 at 10:51 AM by share2grow
Great Info,thanks.
Aug 29th 2010 at 1:50 AM by zzoltan
Well done,thanks for sharing with us
Aug 25th 2010 at 1:52 PM by kevinbailey
Nice article Louise, good info that can benefit a lot of people. I really liked your "pick a blog" splash page I saw on Sweeva the other day. Keep up the good work :)
Aug 24th 2010 at 2:37 AM by igytomas
Agree, this form of getting sign-ups and visitors becomes new trend and most marketer are using it. Also, we should not underestimate good squeeze page where call to action and short video can easily make 'one-screen' page.
Aug 22nd 2010 at 5:41 PM by pcarrigan
Wel said Louise, those few seconds are precious?
Aug 22nd 2010 at 12:51 PM by lulubel
Sweeva doesn't, no. There are other TEs that do, but to be honest none of them are as good as sites that focus totally on splash page creation.
Aug 22nd 2010 at 12:05 PM by stevemccardell
Does Sweeva have a built-in Splash Page creator?
Aug 17th 2010 at 9:46 PM by higbee
I certainly agree with your 2 second rule! I am a Sweeva member, too, as well as TE participant. Too much time, and I'm gone! I think that the simplest splashes work best.
Aug 7th 2010 at 12:54 PM by hitcrusher
Hey Louise, As a TE owner myself I could not agree with you more about the importance of splash pages... I currently have 6 splash pages to advertise my site and plan to add 3 new ones each month... Great article on a vital advertising point... Way to go Jim Dodge PS Yes, I am also a member of your te
Aug 7th 2010 at 12:01 PM by SteveCarr
Louise I have been with you at your te for quite a while ..and thanks for being there you can add to my IBS if you wish !!! I am sure you have this already then we can promote new pages together Steve
Aug 7th 2010 at 11:29 AM by summitads
Good solid message Louise, thankyou. I would add only one point: Try to give your Splash Page the "WOW" factor. Your / our mission is to stop the reader from clicking to the next site.
Aug 6th 2010 at 6:10 PM by springair
Listen to this Lady, it will be one of the best choices for your success. You'll be drastically increasing your signups.
Aug 5th 2010 at 9:26 AM by haroon132
Great Article Louise I agree with you on this for good results splash pages are must and if your not using them then your losing opportunities to earn more.
Aug 3rd 2010 at 5:47 PM by eaglesontop
Hi Louise, Great article. I couldn't agree with you more. It's a message that has been often repeated, but apparently many are not receiving the message. Thanks for sharing.
Aug 1st 2010 at 9:12 AM by vinsot21
maybe you can send me tips for me to become an upgraded member as soon as possible cause I'm online every now and then! Thanks and God bless!
Aug 1st 2010 at 3:34 AM by freesia60
I go for InstantSplash every time - the colour choice is fantastic
Aug 1st 2010 at 3:33 AM by freesia60
I totally agree and thats why always use them.Sweeva is a great place for testing them out for me
Jul 31st 2010 at 6:22 PM by yesyoucan
Thanks I'm new at this and your article was short and crystal clear.
Jul 30th 2010 at 4:38 PM by JohnnyKid
Touche! If IMFP was a forum, your article would be a sticky! :D Splash pages are an invaluable tool, if anyone's really interested in making money online. Thumbs up, Ms Venison!
Jul 30th 2010 at 7:21 AM by ChuckBartok
Nicely Stated! So much Time and Energy is wasted surfing and being involved with POORLY designed pages. Less is always MORE!
Jul 30th 2010 at 1:32 AM by bnmarika1214
Hi,thank you :)
Jul 28th 2010 at 7:15 AM by DonaMWoodley
Thanks for this informative article. You've clarified many points for me.
Jul 26th 2010 at 9:06 PM by drpastorcarlotta
GREAT ARTICLE!!!! Blessings!!!
Jul 25th 2010 at 4:26 PM by blackfolder1
I rotate about 10 different sites on Sweeva (5 at a time) and frankly some of them are affiliate sites that do not allow splashes. I guess you could create a generic splash but I think sometimes the site page actually works better. I have a phone site on sweeva and will show my "phone of the week". I frequently get comments-"Get a splash", but I get more comments - "Great page!" I also get lots of traffic from these sites. If I'm surfing Sweeva and see an opportunity that interests me I will click on it regardless if it is a splash or a long page. As a matter of fact I frequently just buy my credits and surf to see whats new out there and what my competition is up to. Now, I do think splash pages are great, but sometimes they are just not feasable. Thanks for allowing me to share my opinion.
Jul 24th 2010 at 2:37 PM by goals
You see the "need a splash page" comments all the time on Sweeva. Thanks for the great article.
Jul 24th 2010 at 6:02 AM by buildasplash
Your right about needing a splash page. adKreator does have a lot of content to help with making a splash page and even make it easy to customize it for a specific exchange. The one thing that I have noticed from surfing is that is can load a bit slow. Which means there is probably to much graphics being used.
Jul 19th 2010 at 9:58 AM by amarc
Thanks for this splash page article; was looking for this!
Jul 13th 2010 at 7:42 AM by AllenD
Splash pages are also important to get accurate statistics on conversion. You don't want to count people who are just there to get points as part of your conversion statistics. People who click on your splash page because it interested them are much more targeted and more likely to convert.
Jul 9th 2010 at 9:48 PM by cutelittleb
Very well said. Thank You for the great information.
Jul 9th 2010 at 9:41 PM by sb4269
Very good article Louise, Splash Pages and Creative Capture pages. Like everyone else, if it gets my attention, I look at it. Adkreator is an awesome tool!
Jul 9th 2010 at 9:28 PM by Siamak
Considering the fact that nowadays everyone has a splash page and unfortunately more than 70% of these splashes contain lies, i'd say a good looking website with lesser text to read is better than a splash page to get referrals.
Jul 9th 2010 at 9:10 PM by zeus8894
It's a sad day for exchanges and serious webmasters and business owners seeing these short timers. TE Owners, myself included have been forced by the demand of people wanting more traffic of lower quality to simply get past your offer and get on to theirs in front of you. I freaked out when the competition started dropping from 30 seconds to 15 and 20 and a 6 second to 10 second exchange is dreadful. Google, Yahoo, and even Alexa will discount and potentially block your sites with too much of this poor grade traffic. Sure you may be earning more credits faster now but the users demand has harmed the user more then they know. Track your conversion rates and see what I am talking about. Andy Zeus Anderson
Jul 9th 2010 at 12:20 PM by dailyprofit
Yes, splash pages are very important when it comes to using traffic exchanges because people do not have much time to read eveything thrown at them. Get it seen and read FAST!
Jul 8th 2010 at 11:39 AM by dpileggi
I like your article and was wondering how others were able to get their sites to look effective instead of just our referral links that are usually bulky and slow. I'm giving this a try. Thanks again
Jul 6th 2010 at 6:03 AM by wolfie
Adkreator is brilliant! But you only get one (as a free member) template, I've created a great banner but that's it, unless I delete the banner I can do no more. But you have certainly hit the nail on the head especially when surfing is concerned. when you have a 5 second timer how much time is given to viewing the page? That is why I prefer surf traffic exchanges with 15 second viewing, gives the potential 'customer' more time to view your site. Splashpages DO work indeed.
Jul 5th 2010 at 9:08 PM by thebananarepublican
You pretty much summed up my comments today on Sweeva. I started to feel like a jerk after awhile. With time, it becomes difficult to be kind while giving criticism. I have to really bite my tongue sometimes. Translation: I post nothing. "If you have nothing nice to post..." Shalom [+]

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