Social Media News Advertising

Mar 6th 2011 at 9:06 AM

Your expert webman is pleased to announce that this article is going to be written like a standard press release about Social Media News  to demonstrate the many ways that a press release could work for your organization.

Social Media Websites and Blogs have matured alongside improvements and refinements that the major search engines have incorporated into their formulas. What this means is that if your company wants to issue a press release, then you will need to have someone that understands the Search Engine Optimization rules. You will then be able to take full advantage of a press release.

You need to take into account what platforms you would like to share the information on and with what tribes , also. The circulation should contain the things that will be needed to share a story in a way that shows what your original intent was .

One thing you don’t want to do is talk about a lot of things in the message. Stick to the main message . Make sure your keywords are clear and targeted for the tribe you want to reach. This way it will have the ring of truth to your readers. This is usually a way to make the tribe grateful in addition. By using targeted keywords , your release should get a good ranking in the online world.

Make your release the right size so that you give the most information and not be too long. Remember , you only have ten seconds. The size of the article should be around 550 words or so, which translates to a page or so. Search engines like this also.

Links in your anchor text comes highly recommended. Usually about 2 links per 5 to 6 hundred words or so will be ideal. Using anchor text to phrases like,” for more information”, is sometimes frowned upon, according to my research. You should use your most important keyword in your headline and your lead sentence. It will focus the search engines on it.

When you are describing your product, use language that will help you connect with the tribe you want.

Don't forget to use your targeted keywords here so that the search engines will be able to find it, too. Try to get your release on Social Media Websites and Social Media Blogs.

In your headline , it always helps to use the keyword phrase that is most important to your message. Also, you  will be repeating it in the content . If you keep the headline to 75 characters or so, your readers wont lose interest. Try to keep subheads to less than two lines.

Make sure the news is of interest to the tribe and make sure they can share it through Social Media Websites, Social Media Blogs and other platforms. Social Media News platforms can help here too.

You know its true that a picture is worth a thousand words. So share your images with the tribe so they can share it with their tribes. While you are at it, upload videos, wave files,links to your relevant websites and more of your releases. This will help to pique the interest of the tribe and attract more attention for your product.

These few suggestions are what seems to me to be pretty basic means to getting the word out via press release. But as you know, there are plenty of other ways to do it. A press release is just another tool for you to use. Make sure you use it correctly.







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