Bruce Symons | brucesymons

Social Media 2.0 and What It Means for Your Business

Aug 1st 2010 at 12:51 PM

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional networking, social media does it all in a unique way.

While social media has been a run-away success, many social media profits have predicted that time is now ripe for businesses to take the leap to Social Media 2.0. So, what is social media 2.0? Is it different from social media? Or is it just another hepp buzzword in today’s age of Web 2.0 and Enterprise 2.0. Let’s find out.

What is Social Media 2.0?

While Social Media (or Social Media 1.0) is all about harnessing the power of social networks, Social Media 2.0 focuses on another collaborative social networking. Imagine the combined power of the most popular social networks like Twitter and Facebook working in tandem with blogs and wikis in real time in order to publish information at astonishing speeds.

Social Media 2.0 is not just about providing information "for the moment" but it deals with the crucial aspect of sustainability of information. Social bookmarking and advanced tagging of content are crucial component of Social Media 2.0. It thrives on a simple principle that information must be presented and preserved simply in order to be used effectively.

Massive Potential

I see Social Media 2.0 as the future game changer primarily because it offers massive untapped potential for businesses. Like they say, you ain’t seen anything yet. The current social media offerings are just a pre-cursor to the full gamut of the amazing opportunities offered by Social Media 2.0

Imagine each user on Facebook having a blog and a RSS feed. Talk of real-time publishing of content and a seamless integration with leading social networks and that’s precisely what Social Media 2.0 is all about.

Second life for Social Media

Critics often point out that first generation social media hasn’t turned out to be an effective PR tool. Online press releases have failed to replace print media and there’s no standardization when it comes to online press release distribution.

Social Media 2.0 aims to set this right by enhancing today’s press release format to a Web 2.0, Rich Internet content based Press Release which can distribute information via several mediums to a plethora of distribution channels that outnumber the traditional PR techniques.

While Social Media 2.0 is founded on the same principles as its predecessor, it benefits from an optimal mix of new and innovative distribution channels and Public Relation methodologies. PR is the lifeline for any business and Social Media 2.0 is well equipped to boost all aspects of a business’s PR regime.


Social Media 2.0 provides greater internet visibility, wider reach and better search engine performance for any business. It’s fair to say that it handpicks the best practices from Social Media 1.0 and traditional PR techniques to create a new paradigm that gets the best of both worlds.

If your business missed the social media bus, it’s not too late to get your act right. Social Media 2.0 is here – it’s bigger, better and set to change the enterprise world for good!

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Please to comment
Sep 9th 2010 at 11:30 PM by GTBulmer
Hello, Bruce: Everybody talks about Social Media, but not everybody fully understands what it is or how to use it effectively for your business. Thanks for posting this detailed and informative overview of what Social Media 2.0 is and what some of the benefits are. :-)

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