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Our mission is to help individuals, small businesses, and non-profits achieve their online goals.

Vital Webs was co-founded by Ed Stutzman and Todd Raymer and is based out of Cleveland, TN, just north of Chattanooga.

If your business or non-profit organization is not achieving its internet marketing goals or you are just getting started then contact Vital Webs and get on the right track.

About Ed:

He\'s a nut.

For over 20 years, Ed has been delivering significant value for entrepreneurs, non-profits, and businesses by helping to slash costs and increase revenue, while streamlining business processes.

As a Certified Supply Chain Professional, Ed understands the demands placed on organizations in our current climate of economic pressure and stress.

Ed is a wildly creative thinker and energetic advocate for simple, powerful solutions.

His favorite movie is Willy Wonka.

The original version.
Not the new version.

He thinks that new version is just kind of, well... creepy.

But, the original version?

He thinks that one was perfect and has almost every line and song memorized.

About Todd:

He\'s cool.

For over 20 years, Todd has helped many companies profit from his direct and powerfully effective approach to solving business problems.

As a Certified Project Management Professional Todd applies proven methodologies and communication skills to ensure success.

Todd is a huge Star Trek fan who combines his deep technical background with a knack for solving problems quickly.
Ed Stutzman | vitalwebs

SEO: Internal Links - Are They Really Necessary?

Nov 10th 2010 at 2:46 PM

Internal link building is a fundamental aspect of the total link building process, and one that doesn't get as much attention as brining links in from other sites.

While webmasters often scramble around to get the ever-coveted inbound link from high-quality sites, they neglect something that can also be effective (albeit not quite as much) in terms of search engine ranking--internal link building.

Everything starts with providing value and quality to your visitors, and internal linking helps with this as well as it makes your site more user-friendly.

By following your internal links, your visitors can quickly get suggestions and find other content related to the topic they want to read more about. This also contributes to your site obtaining an expert-like status.

In the present day, it's known that inbound links are a major factor in determining how high your website will rank with the search engines.

While it's true that internal link building doesn't play quite as much an important role, it does have significant impact on how well you will do with the search engines, simply because they are a very convenient means of redirecting some of the "juice" of incoming links from one page to another within your site.

In order to maximize their effectiveness, you need to make sure that the anchor text is that of the keywords or keyword phrases that you want to target (this is the same principle for backlinks as well).

This ensures that the search engines will see these terms as more important, and you will squeeze the link juice out of every link. Internal links are also a way to boost some of the poorer performing pages within your website.

You can strengthen the lower-ranking pages with internal links from your pages that rank better.

Naturally, this isn't quite the same thing as getting incoming links to that page or those pages, but it will make a difference.

Remember that when you are establishing your internal link building, you must follow a sound navigation structure.

If you don't  have this in place, you will not get the full benefits of internal links.

The navigation should be simple for both the visitors to your site and the search engines.

Once again, you can get people to your site through following only the guidelines of high-ranking with search engines.

But the visitors will not stay there unless you provide them a reason to. The reasons are valuable content, ease in navigation, and the right visual appeal.

It has been shown that Internet users like links within the text body of a page more than those on the naviagtion bar so keep that in mind as well.

2 comments
Please to comment
Dec 4th 2013 at 2:00 PM by marty
Great article. Thanks.
   
Jan 3rd 2011 at 7:04 AM by ChuckBartok
Thank you for the informative Post, ED. I guess I have been doing it right. Referencing other posts within the Blog in New posts. A blog has a major Topic so this should be easy,correct?
   

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