Search Engine Optimization also known as (SEO) , what is it first of all
Search engine optimization (SEO) is the process of improving the visibility of a website or aweb page in a search engine‘s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Now that we have the true technical term of Search Engine Optimization (SEO) we can now break it down to how it applys to business owners, what the benefits are and what you should expect from Search Engine Optimization.
What are the benefits of Search Engine Optimization? SEO provides you with better ranking for specific keywords for businesses to be found online. So for example if you have a URL for your website and you do not have SEO, you may come up on the 90th page for keywords that are relevant to your business, or you may not come up at all. With SEO it is the process of optimizing for those specific keywords that you want to target and helping you to gain ranking that will get traffic to your URL, so the goal is for you to rank on the 1st page for those keywords that you are targeting.
What should you expect from SEO? No SEO is not just someone standing with a magic wond to get you better ranking. There is a lot of work that is involved to help you get from page 90 to page 1. And not only a lot of work is involved it takes time for this to happen. Getting better ranking for keywords does not happen over night. You are not the only person that is using SEO for online advertising, so once you have an SEO plan in place then you also need to continually manage your SEO campagin.
You have to committ to investing time and money in Search Engine Optimization. I feel that a realistic time frame is 6 months to see the fruits of your SEO labor. Also you need to have real expectations as to your monthly SEO budget. This will vary based on how aggressive of a campaign that you want. Are choosing to dominate, compete or just have an appearance. But truthfully speaking you need to thinking around $1,000.00 per month for your SEO budget. Like many other things you do get what you pay for and when someone start speaking on the terms of $200.00 a month you may want to run in the opposite direction. I’m just saying…. The rewards of using SEO is great and whenever you are investing in anything you have to not only have realistic expectations but you have to understand that return on investments never happen immediately. No different than if you were investing in real estate you cannot expect to have immediate appreciation in the home that you purchased. Do not get frustrated with SEO within 60 days of your starting a new campaign. Make a true commitment to this process that is working for many other business small and large and you will see the results that you want and in most cases your results will exceed your expectations.
Now when determining who is going to handle your SEO stratgegy and the management of that strategy is key to your success as well. Get a free consultation and do your homework. At Vayumedia we provide guarantees relating to our work for Search Engine Optimization. When you sign on with our recommended stratgeies we stand behind it 100%. Contact me for a consultation to discuss your Search Engine Optimization, I will provide you with a comphrensive consultation to help you make the correct decision for your business. www.vayumedia.com
Tara Williams- Social Media, Online Marketing Expert
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