SEO Copywriting Tips

Jul 9th 2010 at 6:34 PM

Welcome to my SEO Copywriting Tips. Mastering the skill of SEO Copywriting can prove to be critical to your success in online marketing. This is not to be confused with copywriting itself, which is concerned more with making a site successful and converting visitors to customers or subscribers. Search Engine Optimization Copywriting is concerned with getting visitors to your site by making your site rank higher in the search engines for particular keywords or search terms. The actual goal of SEO is to get your site to the top of Google and other search engines. At the same time, the content that you write needs to appeal to humans as well. The content should to be relevant to the target audience and contain valuable information. But we will focus here on making your content search engine friendly by optimizing a variety of on-page elements.

The most important thing you can do to optimize your content is to write a good unique title. The title tag of your page or article will affect your search engine ranking more than anything else on the page. You want to make sure that your title contains the keywords that you want to rank for. Your title should be descriptive and as unique as possible. When Google crawls your page, it is going to look at your title to determine what the rest of your page is about. It is also important to make sure that your title is enclosed in H1 tags, as Google and other search engines assume that the text within the H1 tags states what the page is all about.

The Description is another important area for you to focus on. You should also place your keywords in the description. Most search engines treat the text between the Description meta tags as the snapshot for your webpage, and will often display this text in the search results. So not only is this area important to the search engines, but it needs to be enticing enough for the person doing the search, that they will click through to your page after reading the description. So tell them what they want to know or let them know that you have what they are looking for.

The Keywords meta-tag used to be pretty important, but a lot of search engines ignore this area now because of repeated abuse and keyword stuffing. So the most important use of keywords after the title and description will be in your actual content. It is suggested that you place the keywords you want to rank for at the beginning of the first paragraph, near the end of the page, and maybe once or twice in the middle paragraphs. You want to be careful not to overuse the keywords or the search engines may determine that you are trying to spam them. The rule of thumb is that your keyword phrase should not account for more than 2 percent of your total word count. It is better to use synonyms or words with similar meanings to avoid keyword stuffing. Besides, the search engines love it when you use synonyms. This practice is called 'latent  semantic indexing'. This will actually qualify you for more search terms. Finally, like the H1 tags, the search engines treat text within header, bold and italics tags as important. So any bolded text, italized text, or other headers (H2 and H3) should contain keywords as well.

There is one flaw with SEO Copywriting, which is it isn't very effective at all for very competitive search terms. So if you are searching for insurance, work from home, home business, etc., those would be pretty competitive terms and it would be pretty hard to get on the front page of Google using those keywords. In this case, you would want to use long-tailed keywords, which are basically an expansion of your core keyword into a more specific combination of words.

If you get anything out of this article, the most important thing is that content is king. If you provide information that has value for your targeted audience, they will in turn share it with others, which will create inbound links to your site as well as increase your site popularity, which is what you want. So what you want to do, in my opinion, is to write good, persuasive, informative, and relevant content for your human readers and then optimize that content for the search engine spiders or crawlers. If your audience likes your content, chances are the search engines will too. If you follow the above SEO Copywriting tips, they most certainly will.

I hope that you enjoyed reading SEO Copywriting Tips.

To learn more about SEO, traffic generation, and internet marketing check out the automated marketing and training system that Reginald uses to generate multiple income streams, namely MyLeadSystemPro.

Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon. Reginald can be reached at:

Please to comment

sign in

Remember Me

New to IM faceplate? join free!

Lost Password? click here