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Quick tips on the changing SEO techniques

Aug 8th 2013 at 11:23 PM

For any kind of website, SEO plays a key role in attracting new customers, getting better visibility as well as  achieving higher rankings on different search engines. We all are aware that Google’s Penguin updates have led to the way SEO professional build links for websites. This is turn have changed the strategies followed by SEO marketer. It is crucial that to benefit in long run stick to only those link building India and SEO tactics that are only Penguin-friendly. So, here are a few tips that will help you with SEO and link building process.

Focus on quality than on quantity- Many SEO companies know about focusing on quality content, backlinks are crucial but they don’t really do so, which happens mainly because of lack of education. Google Penguin is now aiming at those websites that make use of unnatural methods including poor quality content and excessive blog commenting. So, review your link building strategy to ensure that it is according to the new rules.

Pay attention to your Niche- In the bid to get more backlinks you might try to get those sites which are no way close to your product or service. But now google pay’s a lot of attention to link relevancy when determining if your website is reliable, finding spam website and giving optimum results. So, don’t reply on links from a travel company for a brain surgery blog.

Don’t get fixated with using of Anchor text- Making use of anchor text is utmost important in order to get good rankings. You need to make use of variation of anchor text for the link building India purpose. But remember not to be over obsessed with a keyword as you need to earn the trust of the search engines and not look like a spam. Just remember to maintain a balance of navigational keywords  and commercial keywords .

Always stay away from Automated Link Building- After Google has announced the penguin algorithm there is no room for Automated Link Building. No matter what, for a high ranking and Penguin-friendly website you need to switch to manual link building. So, have a team where you can hold brainstorming sessions to find out new and innovative manual link building methods.

Authority-  Authority is another word that you need to keep in mind when in link building process. If you get majority of links from low quality websites then google and other search engines will keep more track of your website. This is for the reason that such websites relate to black hat practices.  Thus, choose only the best websites in your niche. It is better to have less links rather having more bad backlinks.

To sum it up, it can be said that the need of the hour is that the  SEO experts focus more on traditional marketing, search engine optimization and link building India techniques and not to forget that if they take it lightly the new changes can actually hurt your business.

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