Brian Pasch | automotiveseo

Presto Reviews Platform Integrates With Google Places

Nov 11th 2010 at 6:20 PM

One of the most innovative dealer review platforms is provided by PrestoReviews.com and this is the platform PCG Digital Marketing includes in our Automotive Internet Reputation Management (IRM) package and training for car dealers.

The platform allows your customers to post reviews on your custom review site while they are in the dealership. Strong advocates of the PrestoReviews platform get over 90% participation rates from their customers.

The reviews on the dealers custom local website are rolled up into the national PrestoReviews website similar how DealerRater.com displays reviews for all dealers on one website.

The advantages of the PrestoReviews platform are many but a two main points are the program helps to increase your POD Score and also makes it easier for your customers (service and sales) to post reviews when inside the dealership.

Car Dealer Reviews

This week, Google Maps started to include PrestoReviews dealer websites on Google Places. I have a screen shot below which shows the inclusion of the custom site built for Infiniti of Lisle.

Right now the star counts are not being rolled-up but it won't be long until that integration takes place. This turn of events further reinforces the need to have a multi-platform IRM strategy that can include more than one review site as your primary focus.

All car dealers should have a process that includes encouraging customers to post on ANY review website that is rolled up on your Google Places listing. For most car dealers I would recommend that they invest in both DealerRater and PrestoReviews since both have their advantages that will deliver a strong ROI for the dealership.

Infiniti of Lisle Reviews

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