John McRae | biloxi0625

Plenty Of Content But Still No Traffic?

Sep 9th 2010 at 5:40 PM

If you have been reading a lot of internet home business blogs then there is one phrase that you will see over and over again – Content is King.  Without content, your website won’t survive.  While this is definitely true, it also causes a lot of problems for people who are trying to start their first website.  This is because even the greatest content in the world is worthless if there isn’t anyone to see it.  They say that behind every great man is a greater woman and this is true for your website as well.
Standing behind your King (content) is your Queen (traffic generation strategy).

One of the biggest mistakes that first time webmasters make is that they try to create all of their content , which can take months, before they ever think about how they plan on driving traffic to their website.  This is especially dangerous if you are using a traffic generation strategy that take a while to really get going, such as SEO.

Another problem with not putting your traffic generation first is that you can end up wasting a lot of time on a website that is destined to fail.  It doesn’t matter how much market research you do, there is always a chance that you will choose a niche that isn’t profitable.  By immediately driving traffic to your website, you will be able to make sure that the website is a worthwhile venture before sinking several months into its creation.

Another fact to keep in mind is that different niches have different traffic generation strategies.  By implementing your traffic generation strategy immediately, you will have more time to test out different traffic generation strategies.  This can prove essential, especially in highly competitive niches.

With all of this in mind, you might be wondering why so much emphasis is placed on content if traffic generation is the real key to success?  The answer is simple.  Your traffic generation strategy will get people to your website, but only content will keep them there.  If you plan on profiting from your website, there must be a reason for people to use it.  People have an especially short attention span and if your content doesn’t catch their attention, they will be off to another website to get what they need.

If content and traffic generation are both vital to success, then how do create a strategy to implement both aspects effectively?  This question can be especially difficult for people who are trying to create and manage a website on their own.  If outsourcing some of the work isn’t an option, then it simply a question of time management and prioritization.  You must make sure that you are putting enough effort into both tasks, however that doesn’t mean that you need to spend the same amount of time on each of them.

The Solution

One of the most effective strategies for balancing content creation and traffic generation is to create 1 weeks worth of content.  This could mean 7 articles (1 a day) or 1 article for the week.  By creating your content first, you will be able to spend as much time as possible generating traffic without sacrificing content.  Then you simply spend the rest of the week trying to generate traffic.  By doing this you will make sure that you always have your King, but are also fully supporting your Queen.


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