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Having worked in sales and marketing for most of my life, I have never experienced the joy I do now in the merchant processing field. If you need credit card processing equipment online or offline, contact me. My company runs specials all the time.

Because I love helping people obtain their goals and become successful, my approach to any prospective business owner is whether I can save them money and increase their profits. If I can do that, then I\'ve done my job.

One of my passions is blogging about social media marketing for businesses, particularly small businesses. I provide advice and best practices to help businesses understand the quagmire that exists on Facebook, YouTube and other social network marketing opportunities.


In my spare time I take stunning photos, and have been published by: CNN News, KMOV-TV (St. Louis, MO.),Discovery Channel The Storm Chasers, St Louis Bureau of Tourism Online Travel Brochure (2009).
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Account Manager: Card Payment Solutions
Marketing Product Manager for SBCDO--Ameritech Yellow Pages
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Any supervisor worth his salt would rather deal with people who attempt too much than with those who try too little." --Lee Iacocca, American businessman
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Plant The Seeds: Newsletters Need Subscribers To Grow

Mar 28th 2012 at 7:56 PM

Tonight as I was reading another chapter for class, I ran across a statement that could be used as a way of looking at newsletter creation and marketing.  That statement was: "inefficiencies and problems create opportunities."  At least that was my interpretation of what I read.  Keep in mind, I'm taking a managerial accounting course for my MBA at Southern New Hampshire University - Online, and the way an accountant speaks (the authors) and the way a marketing student interprets things, may not necessarily be the way the information was intended!

However, I kept going back to problems being opportunities.  That's good stuff!

Think about it....

Your problem is, you don't have enough subscribers, or more specifically, people are unsubscribing from your newsletter at an alarming rate.  According to Forrester Research, 59 percent of email marketers identify list build/attrition as one of their biggest challenges. How can you stop people from unsubscribing from your newsletter?

Well, you could leverage partnerships to increase your listbuilding. Find a worthy partner, develop a relationship with them using social networking, and offer something in return.  Make sure the partner you locate offers relevancy along with volume. Meaning: the subscribers you seek should have an interest in the topic/content you publish in your newsletter.  For instance, I have a friend on Facebook who has a huge following on his page devoted to diabetics.  They are active and engaging, however there are only 13 members!  Yet, the administrator of the page belongs to a larger, even more active closed group, with over 1,542 members.  My friend is good friends with the admin of the page, as well as has lots of connections outside of the 'internet' who want to contribute to the newsletter.  This is a partnership from heaven!  That's the type of relationship you want to create in order to enhance and grow your newsletter.

 

Something else I do is to write my newsletter in a conversational tone, and keep it customer friendly.  People (including me and you) don't like to be talked at, we want to be talked to. Keep that in mind when you write.

 

According to Bill Glazer, the President of Glazer-Kennedy Insider’s Circle, "There is no better way to develop a relationship with people than sending out a properly written newsletter.”

 

For some old-school internet marketing, newsletter creating and marketing has been the #1 way to create a sustaining, profitable income online.  But, it's important to know the fine art of email marketing.

Take these 6 Tips into consideration for growing your list from newsletter/email marketing:

  1. Define what you want to accomplish with your newsletter.  Will it be to acquire leads, make sales, develop brand awareness or to cross-sell/upsell a prospect.
  2. Set some goals for yourself.  Give yourself a timeframe to accomplish.  There is nothing like good old fashioned goal setting to motivate you.  Just don't set goals that are too hard to accomplish.
  3. Send relevant content to your list consistently.  The way to consistently send relevant content to your subscribers is by knowing who your audience is.  Know thy audience!
  4. Plan for content.  I am always looking for new things about diabetes research, diabetes treatments, ways to save my readers money on their medications and supplies.  They appreciate it and show it by sharing the newsletter with all their friends.
  5. Be ready to handle the traffic and the sales.  If you do all the little things right, then the big things will always be nice surprises. Make sure you insert a newsletter signup form in each issue you publish.  Always expect more subscribers to signup. What better way than to make it easy for them?
  6. Don't drown your subscribers in advertising and promotions.  Always think, content, valuable content first.  Give them what they want, and within time, they will reward you.

These are just a few things I practice to maintain a successful newsletter.  What are your thoughts, I'd love for you to share them with me.

 


 

Grow your business with email marketing

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