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Optimize Content for Voice Search. Why and How?

Apr 2nd 2020 at 3:10 AM

If you haven't optimized your website for voice search yet, you are already late and crossed the deadline of early adopters for this new SEO strategy. But if you have, run immediately to say thank you to your search engine optimization company. Being an early adopter of any emerging technology or a new strategy will always give a cutting edge to your business.

Voice Search Revolution

I am sure, we all have heard of goggle assistant- a virtual assistant developed by Google, Siri- a virtual assistant developed by Apple and used it also many times by saying, Ok Google or Hey Siri. But do you know, it is not only limited to these two. Cortana is a virtual assistant developed by Microsoft, Bixby by Samsung and many more on the list.

Human beings are lazy and we all know it without a doubt. It is always more convenient to speak than to type and gets a faster search result. People of all age groups are tech-savvy now and they use the voice assistant to make their searches. It is growing exponentially and if we dig deeper into it, it has grown 35x since its evolution. It is not the next big thing rather it is a big thing now for your content optimization.

Why should you start optimizing your content for voice search?

Do you remember asking your phone to dial a particular number around a decade ago? Yes, that is when voice search came into existence. It was fascinating, many people used it but back then it was only limited to one language, English. Now, more than 60 languages can be used for voice search and it will increase. Algorithms are updated in such a way that now the search is more emphasized on natural language to return more relevant search results.

We know, voice search is the latest revolution in the history of content optimization. More than 50% of mobile searches are done using voice search at least some of the time if not always. We have already seen Alexa playing song of our choice, reading news, telling the temperature, making a call to even sending a message. With Google Home, we can control our electronic devices with our voice. Now you know, it is not just another thing and why you shouldn't miss it. If you have not optimized your content for voice search, any virtual assistant won't be able to find you out and we all know the consequences of no mention on the search result.

How to optimize content for voice search?

The legit trend of searching using voice affects the SEO of your business remarkably. So, optimizing your website for a typed search is not similar to optimizing your website for voice search. Both kinds of searches will display different results. Don't feel like trusting me? Go ahead and try it out.

Voice searches are mostly longer and more conversational in tone. Let's take an example, you want to search for the best SEO service in Gurgaon. In search query you may only type "SEO services" but when you do a voice search, you will probably say "Hey Google, Which is the best SEO service provider company in Gurgaon?".

So, content optimization in both searches is differently required. Try to optimize your content in such a way that you get into Google featured snippet. Keep the below-mentioned points in mind while optimizing your content for voice search.

· Use Natural Language Keywords.

· Use insanely long-tail keywords.

· Target a lot of question words.

· Write FAQs as it will include questions and short answers.

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