New SEO developments in 2015
In last one year significant changes has been noticed in search engine optimization techniques. Despite of other online marketing techniques i.e. Digital marketing, Social media marketing and PPC etc, SEO is still the best source of organic traffic diversion. Continuous changes in SEO keep SEO companies engaged in online optimization activities regularly. While entering in SEO, webmasters should know importance of Google ranking factors. Listed below are few developments in optimization that a SEO expert has to be aware off:
Trend of conversational Keyword Phrases: In new Google’s algorithm, keyword interpretation has changed. Best about new search engine algorithm is that it prefers conversational keywords over traditional. This facilitates webmasters and end user both in terms of keyword research.
Targeting large and explained keyword phrases within website content will attract more appropriate visitors on your website. This will eventually help you in attaining higher ranking on specific searches.
Traditional links with brand name: Inbound link building is still a key factor of ranking, however Google algorithm interpret these link differently. Mentioning an inbound link with brand name considered as implied link. Moreover, be cautious while putting your brand name in link as excessive use of brand in links can harm your website reputation. So, try to use brand name where it is worth mentioning.
Idea behind link building with brand name is to make people aware of your brand. This cannot be used for brand building. Instead for brand building viral marketing service is advisable.
Webpage Content optimization: For webmasters it is prudent to pay more attention on creating high-quality content paired with relevant and meaningful keywords. WebPages should be optimized according to Google’s algorithm. Do not over impose keywords on website content. Instead keyword phrases can be used to explain services or information.
These changes in algorithm changes trend in SEO. Now use of keywords that sound more like human are in trend. We can illustrate this with example of a keyword phrase. For instance, you are targeting for “SEO Company India” keyword, better you target larger phrase “companies offering SEO in India”. Later phrase is more common in conversation. This explains that people who need SEO service in India will more likely type later phrase instead of SEO Company India.
Additionally, make sure inbound links should look natural. Try to catch inbound links from relevant, reputed and authorized sites. That will boost your website reputation in market.
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