mike | mrhodes
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2 years ago

Marketing to Mobile Device Users

Apr 12th 2014 at 8:01 PM


In a world of almost limitless mobility, and countless ways of connectivity, and instant gratification, mobile device users expect to find the information they want, when they want it. Especially when they are always on the go. This applies especially to their web browsing, while on the go. So what it is that mobile device users want when they are browsing? Put yourself in that position! What do you look for? At least for me,

I look for:

#1. Speed of download for a site, some are still paying for data usage.

#2. A site has to be user friendly

#3. Quickly find a location and pin point it. Not just a spot among dozens of pins.

#4. Quickly find the hours of operation.

#5. Maybe find a special or a coupon.

#6. Contact number.

#7. Visual clarity-especially for us Baby Boomers, The largest demographic in America.

According to a survey conducted by Googlemobileads.blogspot.com, 61% of mobile device users say, that they would quickly move onto another site, if they didn't find what they were looking for right away on a mobile site. In fact, that same survey says, 67% of mobile device users are more likely to buy from a mobile friendly site. So if that site is not yours, the bottom line is directly affected, and your competitors are much happier. Mobile device users are people, they are in a hurry.

So Mr. Businessperson, what do you do about it? Well lets look first at the problems that are posed by traditional web sites. Just visualize your potential customer at a red light trying to see your pin point on a map.


#1. Slow downloads, due to an abundance of graphics and lots of SEO pages.

#2. Cluttered site, again lots of graphics and pages.

#3. Lack of visual clarity.

#4. Can't find what the mobile users want, quickly.

#5. You risk losing credibility and your reputation.

#6. Can your site span the many different screen sizes, and different mobile devices, such and the Android, Ipad, Iphone, Smatphone?

The same Google survey says, that 79% of mobile device users, say if they don't like what they find on one site they will go back and search for another site. And, that 50% of the same mobile users, say even if they like a business, they will use them less often

if the website isn't mobile friendly. You can lose more than the sale if your site isn't mobile friendly, you can lose your reputation. A non-mobile device friendly site makes a user feel extremely frustrated and leaves them with a negative feeling. This translates to the brand, and your company, even possibly to you. Especially if your a small company.

A full 48% of mobile device users say they feel frustrated and annoyed when they get to a site that's not mobile friendly. And 36% say they feel that they have wasted their time by visiting a non mobile friendly site. A whopping 52% say that a bad mobile experience made them less likely to engage with a company, and 48% said that if a site didn't work well on their mobile devices, it made them feel like the company didn't care about their business. It's a sobering reminder of just how quickly and deeply mobile users attitudes are shaped by their mobile site experience. It's a critical component, for your company and you, to give the mobile device user, a fluid and lasting experience. It will foster brand reputation, build nurturing and lasting relationships, to give your customers a pleasant mobile experience.

So what are you to do? Build two different kinds of sites? Have an App. built?

Neither choice is feasible. A web site for both desk top and a separate for mobile devices, will be a real strain on the budget, time and resources. And defiantly don't have an Application built, that can be even worse. Applications and traditional web sites are completely separate monsters and are not really compatible. Website/mobile users are task based, while app. users are goal focused. Don't turn your web site into an app. or make it look like an app., don't make it into an application, and always have a link back to your traditional site from your mobile site.

Well OK, Mr. Smarty, what needs to be done? Easy have a truly responsive web site built. One that will give the mobile device user a positive experience across many different device types and screen sizes. One that will load rapidly, be clutter free, and give the user visual clarity. For example, say a mobile device user, is on their smartphone at lunch. They find a site with the product they are looking for, lunch is over. So, they go home and get on their desk top. Because it's a responsive site they can get back to the page they were on with ease. They will have a positive user experience because the site is responsive. On the other hand if the site they were on was a dedicated mobile device site, they will be frustrated when they get home, and can't find the same site on their desk top. Responsive web design is recommended by Google, it allows one website to provide a great user experience across many devices and screen sizes, and makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

And Hurricane-Marketing is your one stop for Responsive Mobile Web Site design.



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