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Logo Design

May 21st 2015 at 8:39 PM

Blue Synergy Solutions understands that is crucial for companies to have a distinctiveemblem for them to use. This is where a great logo comes in. It is the official face of the company. A well-designed logo can be a deal breaker for companies who wish to introduce their products and services to potential clients. Blue Synergy Solutions introduces several ways on how your logo can best represent your company and reach out to your intended clientele.

First impressions last

A logo is a visual depiction of your company. It is a key piece in establishing an identity. At the mere sight of it, people should not just recall the name of the company but have a mental rundown of the services and products that it offers. Imagine the three distinctive lines and you know it’s got to be Adidas. When you see two golden arches, you’ll undoubtedly crave for a McDonald’s cheeseburger. See a “swoosh” and you may get the urge to buy a new pair of Nike shoes. More than selling what your company has to offer, a great logo embodies the great values and standards that your company stands for.

Know which one is best for your business

Logos can be classified into three types. The illustrative type which depicts what services the company offers. For example, a wrench logo may likely convey that the company makes mechanical repairs or in an ecommerce setting, it means troubleshooting. Then there is the font-based logo. Companies like Sony, Yahoo and Coca-Cola use distinctive fonts that when seen by people, can be directly linked to the companies. The third type is an abstract logo. Nike’s swoosh is probably one of the most recognizable graphically abstract logos. Another logo which may not be as abstract but is still considered a graphic is the Worldwide Wildlife Fund’s Panda logo.

Regardless, Blue Synergy Solutions emphasizes that no matter what type a company chooses as a logo it should effectively communicate its association to the company. Otherwise, it can be a meaningless endeavor.

Focus on what your company wants to say

A logo should have personality—the company’s personality. Is it fun but informational like Google? Or is it serious like the logo of a law office? Logos should convey your company’s message across to people, especially your target audience.


Make it clean

Whatever type of logo a company chooses it should cleanly blend in with all the business. This means a logo should not just look good in the façade of an office building but in the decals of a truck or in a business card as well as in a letterhead of an office memo.

Differentiate from the rest

In many industries, the cutthroat competition means being overly aggressive. So check out the competition’s logo and how you can stand out from the pack.

Finally, Blue Synergy Solutions recommends that your company hire a designer that can best translate what you need in a logo. We can help you with that aspect. Blue Synergy Solutions is experienced in creating logos that sets companies apart from the rest while making sure that you reach out to your clientele. For companies who want to modify or change their logos, we can guide them into making an updated logo that entices potential clients but does not alienate long-time customers.

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